1. Introduction

Accounting conservatism is a fundamental principle that has always influenced accounting practices and financial statements. In the accounting literature, this concept has been widely discussed, in terms of its variation over time or across different legal and political regimes (Ball et al, 2008; Ball and Shivacumar 2005; Basu 1997; D’Arcy 2001; Gassen et al. 2006; Lara and Mora 2004; Pope and Walker 1999). Zeghal et al. (2012) introduced conservatism as an attribute of the quality of results and found that it decreased following the mandatory adoption of IFRS. Moreover, these authors found that a decrease in conservatism is more important for the group of countries whose local standards diverge significantly from international standards. In an effort to learn more about the consequences for accounting conservatism of adopting IFRS, it is appropriate to examine the potential impact of culture. Indeed, accounting literature has shown that culture is a key factor in explaining international differences. In their study of the differences in international standards, Ding et al. (2005) found that culture significantly explains divergence between local and international standards. Moreover, the authors underline that the legal system, which was often evoked in the accounting literature to explain accounting differences and international harmonization, turns out to be less explanatory than culture does. In this paper, our aim is to analyze the role of culture in explaining the consequences of IFRS adoption. More specifically, we are interested in analyzing the effect of culture on variation in accounting conservatism following the mandatory adoption of IFRS in the European Union. In fact, the application of these standards did not affect all countries in the same way (Gassen et al. 2006; Hung and Subramanyam 2007; Prather-Kinsey et al. 2008; Soderstrom and Sun 2007; Zeghal et al 2011; Zeghal et al. 2012). In a recent study, Borker (2013) proposed to determine a favorable cultural profile for IFRS. The author raised the issue of applying a set of standards known for their close resemblance to the Anglo-American model in regions with different cultures. The impact of culture on accounting systems and therefore on accounting principles seems important. At this stage, we already expect that culture influences accounting conservatism. In fact, Gray (1988) established a link between the cultural dimensions developed by Hofstede and accounting values. We believe that the results of this study will contribute to a better understanding of the consequences of IFRS application This makes it possible to capture certain biases in the accounting data of countries with different cultures, despite their adoption of IFRS. The remainder of the paper is organized as follows: Section 2 presents a review of the relevant literature the objectives of the study and the research hypotheses. Section 3 describes the methodology. Section 4 reports and discusses the results. Finally, section 5 summarizes the findings and concludes the paper.


1. Introduction

The widespread adoption of International Financial Reporting Standards (IFRS), especially since 2005, has arguably been one of the most important developments in the history of accounting. As of April 22, 2016, 131 jurisdictions around the world either permit or require IFRS for domestic listed firms (Delloite, 2016). Certainly, governments, investors, auditors, accountants, business entities, and others have shown a great deal of interest in understanding IFRS. Hence, the purpose of this paper is to review the literature on the determinants and consequences of IFRS adoption.1 A google scholar search on April 22, 2016 using the term “IFRS adoption” alone produced 23,800 results of which 1,250 papers had the search term IFRS adoption in the title. It is a daunting task to review such a vast and still growing body of literature, so this survey do not review every single paper published in journals (or available in electronic form), but rather, restrict our focus to the key issues identified to have effects on IFRS adoption. As the economic consequences of adopting a new set of accounting standards (such as IFRS) are intertwined with the institutional setting of the adopting country, any analysis of the economic consequences of IFRS adoption would require knowledge of the institutional backgrounds of the countries which adopted the IFRS (Judge, Li and Pinsker, 2010). Thus, before reviewing the literature on economic consequences, we briefly outline the key country-specific characteristics associated with IFRS adoption. Economic consequences are also related to the intended purpose or expected benefits of IFRS adoption, given that this is what researchers have explored in identifying and recording economic consequences. Despite wide-spread adoption of IFRS, accounting and financial reporting continues to remain diverse across countries. Differences in accounting practice stem from the fact that each country has a diverse set of information needs because of unique legal, economic, social and political contexts (Ball, 2001, Brown, 2011; Brown and Clinch, 1998), and these result in different accounting standards being prepared (Zeff, 2007). Disparate financial reporting and accounting practices make it very difficult for users of accounting and financial reports to consolidate such information and make comparisons of firms that are listed in different countries (Prather-Kinsey, 2006). In addition, as financial markets become ever more interdependent, there is a greater need for the development of internationally recognized and accepted standards dealing with capital market regulation. Mirza, Holt and Orre (2006) find that IFRS represents a useful instrument designed to create and promote a stable and more secure international regulatory environment.


 

مشخصات مقاله
انتشار مقاله سال 2018
تعداد صفحات مقاله انگلیسی 9 صفحه
هزینه دانلود مقاله انگلیسی رایگان میباشد.
منتشر شده در نشریه اسپرینگر
نوع مقاله ISI
عنوان انگلیسی مقاله Online customer service quality of online shopping: evidence from Dangdang.com
ترجمه عنوان مقاله کیفیت خدمات مشتری آنلاین در خرید آنلاین: شواهد از Dangdang.com
فرمت مقاله انگلیسی  PDF
رشته های مرتبط مدیریت
گرایش های مرتبط تجارت الکترونیک
مجله محاسبه خوشه ای – Cluster Computing
دانشگاه Daxue Avenue 8 – Yichang – Hubei – China
کلمات کلیدی خدمات مشتری آنلاین، کیفیت خدمات مشتری درک شده، خدمات مشتری آنلاین در زمان واقعی، SERVQUAL
کلمات کلیدی انگلیسی Online customer service, Perceived customer service quality, Real-time online customer service, SERVQUAL
شناسه دیجیتال – doi
https://doi.org/10.1007/s10586-018-2565-5
کد محصول E8384
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1 Introduction

Customer service means a series of activities to enhance customer satisfaction [1]. Customer service includes pretransaction service, transaction service and post-transaction service [2]. The current customer service tools include Fax, Mail, hot-line Telephone, Email (response automatic or manually), BBS, Online Help Catalog, FAQ, etc. Customer is a key factor for a company to succeed. Not only products quality, products standard, products price, but also customer services can win valuable customers. The previous study shows that the enterprise which build excellent customer relationship may increase their profits more than 60% [3]. With the rapid development of IT, real-time online customer services (icon-style chatting tools such as QQ, MSN, Google talk, and embedded paged or boxed talk, Blog) are mostly applied in industry and focused by scientists. Online customer service system has become an important tool of online marketing. At the same time, it has also become a basic part to exhibit the enterprise and to interact with visitors. It’s a hot topic to find the key factors which influence perceived online customer service quality. Dangdang.com is a world leading integrated shopping website which invested by Chinese Cowan company, American Tiger fund, American IDG, Luxemburg Cambridge group, Asian Growth Capital Fund. Now Dangdang is one of the most popular websites to buy books. This study lists many factors which influence online service quality and customer satisfaction from previous literature, then explores the key factors which influence perceived online customer service quality in online customer services. The study finds that accessibility, reliability, ease-ofuse/availability, interactivity, responsiveness/efficiency, security/privacy have significant influence to perceived online customer service quality (Table 1).

نوشته مقاله انگلیسی رایگان در مورد کیفیت خدمات مشتری آنلاین در خرید آنلاین – اسپرینگر 2018 اولین بار در سایت آی اس آی دانلود ISIDL. پدیدار شد.


 

مشخصات مقاله
انتشار مقاله سال 2018
تعداد صفحات مقاله انگلیسی 11 صفحه
هزینه دانلود مقاله انگلیسی رایگان میباشد.
منتشر شده در نشریه اسپرینگر
نوع مقاله ISI
عنوان انگلیسی مقاله Research on consumers online shopping decision-making and recommendation of commodity based on social media network
ترجمه عنوان مقاله تحقیق در مورد تصمیم گیری خرید آنلاین مشتریان و توصیه کالا بر اساس شبکه رسانه های اجتماعی
فرمت مقاله انگلیسی  PDF
رشته های مرتبط مدیریت، مهندسی فناوری اطلاعات
گرایش های مرتبط تجارت الکترونیک، اینترنت و شبکه های گسترده
مجله محاسبه خوشه ای – Cluster Computing
دانشگاه Business School – Xijing University – China
کلمات کلیدی تجارت الکترونیک، تصمیم گیری خرید آنلاین، قدرت ارتباط شبکه رسانه های اجتماعی
کلمات کلیدی انگلیسی E-commerce, Online shopping decision-making, Social media network relationship strength
شناسه دیجیتال – doi
https://doi.org/10.1007/s10586-018-2296-7
کد محصول E8385
وضعیت ترجمه مقاله  ترجمه آماده این مقاله موجود نمیباشد. میتوانید از طریق دکمه پایین سفارش دهید.
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1 Introduction

Along with the rapid development of e-commerce, social media network application development is rapid. According to relevant data, due to micro-blog users and online shopping consumers have a high degree of coincidence, in recent years, many power companies to use micro-blog to do their own products to promote sales of the network. Electronic business enterprises to social media network as a tool to promote their own brand of culture, to provide users with product-related knowledge and after-sales service, collecting the latest market consumer information, and establish links with potential users; to enhance their brand competitiveness, Low, return as high as possible marketing purposes. Social media network platform has its unique advantages, relative to the traditional communication platform, more open environment, user interaction and information accuracy and so on. And especially Sina micro-blog as the media from the era of the most prominent representatives of electricity companies can use its spread quickly and more accurately spread their own brand concept, the latest information on products developed by enterprises to strengthen ties with consumers and so on, Making the first time users receive the latest information and follow-up services and so on, and to this end to stimulate the purchase of consumer demand, and enterprises to maintain closer ties, enhance the trust relationship. Sina micro-blog to bring network users interactive experience can promote their emotional exchange and trust increase; and microblog own interesting to attract users to participate in various activities, desire, and for the harmonious relationship between communication. Therefore, Sina micro-blog for the generation of social media network on the consumer’s network trust more and more, and ultimately lead the consumer’s online purchasing decision-making behavior. In this paper, we use network trust as an intermediate variable to analyze how user’s cognitive ability, relationship strength and interaction affect consumers’ online shopping decision, and use multi-element Level regression of the open Sina micro-blog data set experimental validation.

نوشته مقاله انگلیسی رایگان در مورد تصمیم گیری خرید آنلاین مشتریان بر اساس رسانه های اجتماعی – اسپرینگر 2018 اولین بار در سایت آی اس آی دانلود ISIDL. پدیدار شد.


 

مشخصات مقاله
انتشار مقاله سال 2018
تعداد صفحات مقاله انگلیسی  27 صفحه
هزینه دانلود مقاله انگلیسی رایگان میباشد.
منتشر شده در نشریه اسپرینگر
نوع مقاله ISI
عنوان انگلیسی مقاله Towards exploring when and what people reviewed for their online shopping experiences
ترجمه عنوان مقاله چه افرادی و چه زمانی برای تجربیات خرید آنلاین خود تجدید نظر می کنند
فرمت مقاله انگلیسی  PDF
رشته های مرتبط مدیریت
گرایش های مرتبط تجارت الکترونیک
مجله مجله علوم و مهندسی سیستم ها – Journal of Systems Science and Systems Engineering
دانشگاه University of Electronic Science and Technology of China – China
کلمات کلیدی تجارت الکترونیک، بررسی آنلاین، دینامیک بررسی، نظر کاوی
کلمات کلیدی انگلیسی E-commerce, online review, review dynamics, opinion mining
شناسه دیجیتال – doi
https://doi.org/10.1007/s11518-016-5318-0
کد محصول E8386
وضعیت ترجمه مقاله  ترجمه آماده این مقاله موجود نمیباشد. میتوانید از طریق دکمه پایین سفارش دهید.
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بخشی از متن مقاله:
1. Introduction

Online review, a form of customers’ feedback on E-commerce, has become an important channel for both consumers and producers to provide product information from a customer’s perspective (Park and Lee 2009, Zhu and Zhang 2010). It has been witnessed that Web 2.0 technologies have attracted an increasing number of people with various backgrounds to become active online writers and viewers (Cheng et al. 2012). As a result, a great number of reviews have been generated with different motivations (Kraut and Resnick 2012), in which the reviewing behaviors are more diverse and the language words used in reviewed contents are sparser than those generated by people who have similar backgrounds and a pure motivation for sharing information of product quality. Therefore, to understand information more precisely from massive and various online reviews, a feasible way is not only to explore what users said, but also why they said. However, in real applications, reviewers will not explain why they post reviews online, especially for those extrinsic reasons – such as status, financial reward, or social influence. Fortunately, part of a reviewer’s motivations can be observed by her/his reviewing behaviors, such as reviewing quality (posting a long or short review), promptness (posting a quick or lazy review), and attitude (posting review actively or passively) (Liu et al. 2008). By observing actual reviewing behaviors, we can infer immediate reasons why they review, even if they only write occasional reviews (Brown 2012). For example, if one were offended, or staffs were rude in online shopping process, people might take a quick reaction to express a grievance or warn others. Thus, the task of exploring reviewers’ behaviors (how they said) and further understanding reviewers’ exact opinions from massive and sparse online reviews becomes more important, especially, when these reviews are associated with some specific reviewing behaviors. In literature, most research has focused on mining the contents of reviews, for opinion (feature) extraction (Dave et al. 2003, Hu and Liu 2004, Pang and Lee 2008, Zhang et al. 2010), sentiment analysis (Cui 2006, Pang and Lee 2008), collaborative filtering (Zhang et al. 2014, Almahairi et al. 2015), and sales forecasting (Chintagunta et al. 2010, Yu et al. 2012). Whereas, customers’ reviewing behaviors have been overlooked. In this work, we employ the reviewing behavior dynamics method and the review-feature-based opinion mining method to explore the relationship between people’s reviewing manners (i.e., timely) and their reviewing opinions (what they talk about). The main contributions of this paper lie in two aspects. First, we present an analytical framework to explore the customers’ reviewing behavior dynamics. Second, we present a review-to-feature mapping method to solve the opinion mining problem for exploring the aspects from a novel perspective of customer purchasing-reviewing behavior similarity. The rest of this paper is organized as follows. Section 2 presents related work. Section 3 sketches out the methodology in detail. Section 4 shows and discusses the experimental results. Section 5 summarizes some managerial insights and Section 6 concludes the paper.

نوشته مقاله انگلیسی رایگان تجدیدنظر افراد در مورد تجربیات خرید آنلاین خود – اسپرینگر 2018 اولین بار در سایت آی اس آی دانلود ISIDL. پدیدار شد.


 

مشخصات مقاله
انتشار مقاله سال 2017
تعداد صفحات مقاله انگلیسی 25 صفحه
هزینه دانلود مقاله انگلیسی رایگان میباشد.
منتشر شده در نشریه امرالد
نوع مقاله ISI
عنوان انگلیسی مقاله Social value and online social shopping intention: the moderating role of experience
ترجمه عنوان مقاله ارزش اجتماعی و قصد خرید جمعی آنلاین: نقش تعدیل کننده تجربه
فرمت مقاله انگلیسی  PDF
رشته های مرتبط مدیریت
گرایش های مرتبط تجارت الکترونیک
مجله فناوری اطلاعات و مردم – Information Technology & People
دانشگاه University of Science and Technology of China – China
کلمات کلیدی مطالعه تجربی، جامعه، خرید آنلاین، نظریه سرمایه اجتماعی
کلمات کلیدی انگلیسی Empirical study, Community, Online shopping, Social capital theory
شناسه دیجیتال – doi
https://doi.org/10.1108/ITP-10-2016-0236
کد محصول E8379
وضعیت ترجمه مقاله  ترجمه آماده این مقاله موجود نمیباشد. میتوانید از طریق دکمه پایین سفارش دهید.
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بخشی از متن مقاله:
1. Introduction

Social shopping, as an extension of traditional e-commerce (Zhang and Benyoucef, 2016), has become an industry that enjoys high user growth rates and receives considerable venture capital (Olbrich and Holsing, 2011). The potential value that social shopping brings to marketing has aroused great interest among researchers in recent years (Shen, 2012; Hsiao et al., 2010). Nevertheless, compared to the enthusiasm from academia and capital markets toward this business mode, social shopping websites (SSW) are not running smoothly in China. Both Mogujie.com and Melishuo.com, as the most popular Chinese SSWs, are struggling through painful structural adjustments and experiencing a hard time in reaping expected profits from investment in creating a social environment embedded within online shopping. This leads to a call for a better understanding of how the social components of online shopping can gain a foothold. Among the many influencing factors that were identified by prior studies, value perception has been recognized as the most important one that influences shoppers’ online shopping decision (Coker et al., 2014; Verhagen et al., 2011). Value perception is crucial and is suggested to be multi-dimensional (Sweeney and Soutar, 2001). Although different classification has been put forward by prior studies to clarify its dimensions, two value perceptions (hedonic and utilitarian) emerged as the basis for the study of the multi-dimensional nature of consumer’s value perception (Sweeney and Soutar, 2001). Taking utilitarian and hedonic value as the major higher-level value category, specific sub-dimensions were further put forward to capture these two in the online shopping context (To et al., 2007). Among those sub-dimensions identified by the scholars, the role of social value was still in an ambiguity. Prior research usually treats the satisfaction of shoppers’ socialization need either as a lower level construct contributing to hedonic motivation or as one of the sub-dimensions of hedonic value (Chiu et al., 2014; Rintamäki et al., 2006; Turel et al., 2010). Yet, the traditional pure hedonic perspective toward social value may fail to capture the full picture of its innate nature and the real purpose of shoppers’ socialization need. The socialization need can also be oriented toward utilitarianism as people also socialize to realize their self-referent utilitarian benefit (Wright, 1984). Besides, previous studies on the relationship between social value and purchase intention yield a mix of positive, negative, and null results (Kang and Johnson, 2015; Ozen and Engizek, 2014; To et al., 2007). Combined with the conflicting reports on the influences of social value in consumers’ online shopping decision, the enhanced awareness of satisfying users’ socialization need in the online world (Kang and Johnson, 2015) causes concern about whether it is essential and legitimate to treat social value as an independent major value dimension. Therefore, a further exploration of the role of social value and its relative position in the network of value perception dimensions is needed to avoid overestimating or underappreciating its importance.

نوشته مقاله انگلیسی رایگان در مورد ارزش اجتماعی و قصد خرید جمعی آنلاین – امرالد 2017 اولین بار در سایت آی اس آی دانلود ISIDL. پدیدار شد.


 

مشخصات مقاله
انتشار مقاله سال 2018
تعداد صفحات مقاله انگلیسی 26 صفحه
هزینه دانلود مقاله انگلیسی رایگان میباشد.
منتشر شده در نشریه امرالد
نوع مقاله ISI
عنوان انگلیسی مقاله User experience in personalized online shopping: a fuzzy-set analysis
ترجمه عنوان مقاله تجربه کاربر در خرید آنلاین شخصی: یک تحلیل فازی مجموعه ای
فرمت مقاله انگلیسی  PDF
رشته های مرتبط مدیریت، مهندسی کامپیوتر
گرایش های مرتبط تجارت الکترونیک، بازاریابی، امنیت اطلاعات
مجله مجله اروپایی بازاریابی – European Journal of Marketing
دانشگاه Norwegian University of Science and Technology – Trondheim – Norway
کلمات کلیدی رفتار مصرف کننده، اعتماد، حریم خصوصی، تجارت الکترونیک، احساسات، تحلیل قیاسی کیفی فازی-مجموعه ای
کلمات کلیدی انگلیسی Consumer behaviour, Trust, Privacy, E-commerce, Emotions, Fuzzy-set qualitative comparative analysis
شناسه دیجیتال – doi
https://doi.org/10.1108/EJM-10-2017-0707
کد محصول E8380
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بخشی از متن مقاله:
Introduction

With the advancement of digital platforms, online shopping environments are evolving as well, and they are able to offer consumers more options in the purchase process, providing them with better services and products. Indeed, personalization strategies can be used to influence consumers’ behaviour and increase their loyalty both offline (Melewar et al., 2017) and online (Ho and Bodoff, 2014; Pappas et al., 2016), while at the same time they may indicate a company’s commitment to offer value to its customers (Adobe, 2015). By 2020, four billion people are expected to be online, suggesting that addressing customers’ needs will be more important than ever (IDC, 2015) while developing new or improved business strategies and models. Personalization can change consumers’ behaviour, and reduce acquisition costs, while increasing revenues, and marketing efficiency (Ariker et al., 2015). However, marketing practice requires further advancement, as it is not at the same level as current technical capabilities (Adobe, 2015). Cognitive and affective factors (Ho and Bodoff, 2014; Pappas et al., 2017b), trust and privacy (Lee and Rha, 2016) and experience (Pappas et al., 2014b) may affect consumers’ attitudes and evaluations in online shopping. As marketers use interactive technologies to modify consumers’ behaviour (Kaptein and Eckles, 2012), they develop strategies that build on logical arguments, make emotional appeals or request input or feedback from and for them (Pappas et al., 2017b). Recent studies in personalization have identified the critical role of trust towards the online vendor, privacy and emotions (Bleier and Eisenbeiss, 2015; Pappas et al., 2016). When using personalized services or receiving customized recommendations, the personalization–privacy paradox may occur (Baek, 2014; Xu et al., 2011), based on which consumers have to make a choice between personalization benefits and privacy risks. In such cases, recent studies show that trust, emotions and previous purchase experience (Lee and Rha, 2016; Pappas et al., 2017b) are sometimes key factors that can influence consumers’ behavioural intentions. Although trust is a multidimensional construct, here, unless otherwise mentioned, we take the point of view of the consumer, thus “trust” refers to consumers’ trust perceptions towards the online vendor when using personalized online services and refers to continuing trust rather than initial trust (Gefen et al., 2003). Also, emotions are defined as how happy, anxious, sad or angry consumers feel (Ekman, 1992a, 1992b), which are considered among the basic emotions, clearly distinguished from each other, and have been found to be effective in explaining how people perform and behave with computers (Kay and Loverock, 2008). Therefore, as these factors are critical for successful personalized online shopping and they may interact with each other in multiple ways, they may be studied together to better assess their effects on customers’ purchase intentions

نوشته مقاله انگلیسی رایگان در مورد تجربه کاربر در خرید آنلاین شخصی – امرالد 2018 اولین بار در سایت آی اس آی دانلود ISIDL. پدیدار شد.


 

مشخصات مقاله
انتشار مقاله سال 2018
تعداد صفحات مقاله انگلیسی  23 صفحه
هزینه دانلود مقاله انگلیسی رایگان میباشد.
منتشر شده در نشریه امرالد
نوع مقاله ISI
عنوان انگلیسی مقاله Exploring stickiness intention of B2C online shopping malls: A perspective from information quality
ترجمه عنوان مقاله بررسی مفهوم چسبندگی مراکز خرید آنلاین B2C: چشم اندازی از کیفیت اطلاعات
فرمت مقاله انگلیسی  PDF
رشته های مرتبط مدیریت
گرایش های مرتبط تجارت الکترونیک، بازاریابی
مجله مجله بین المللی سیستم های اطلاعات وب – International Journal of Web Information Systems
دانشگاه Hohai University Nanjing China
کلمات کلیدی مفهوم چسبندگی، کیفیت اطلاعات، تجربه، اعتماد الکترونیکی، مرکز خرید آنلاین B2C
کلمات کلیدی انگلیسی stickiness intention, information quality, flow experience, e-trust, B2C online shopping mall
شناسه دیجیتال – doi
https://doi.org/10.1108/IJWIS-10-2017-0071
کد محصول E8381
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بخشی از متن مقاله:
1. Introduction

With the fast development of e-commerce, B2C online shopping has become one of the most common activities conducted over the Internet (Purcell, 2011). Some famous online shopping malls, such as Amazon.com and Tmall.com have been developed into well-established platforms for individuals’ daily purchasing. Moreover, in recent years, the popularity of portable devices (smartphones and tablet PCs) and wireless Internet have further accelerated this trend (Cao et al., 2015; Einav et al., 2014). For consumers, online shopping has become a both computer-mediated and smartphone-mediated activity allowing them to browse and buy any goods without limitations of time and place. But on the other hand, although B2C online shopping has attracted a variety of consumers, how to keep them is not easy. This is because services, products, and price premiums provided by different e-retailers are becoming more and more similar now, and therefore fierce competitions among different online shopping malls inevitably exist. Chiu et al. (2014) argued that customers’ loyalty and repeat purchasing behaviors are critical for the survival and success of any retail. Thus, in the context of B2C online shopping, understanding how to build deep and lasting relationships with consumers is essential for e-retailers. When exploring consumers’ online shopping behaviors, flow experience and e-trust are two important perspectives of analysis. More than ten years ago, Gefen and Straub (2004) have already indicated that trust should be more important in B2C online shopping because online services and products typically are not immediately verifiable. Besides, C.-L. Hsu et al. (2012) empirically proved that flow experience was significantly and positively related to online purchasing intention; Moreover, when the extent of a customer’s trust propensity was high, the effect of flow experience on online shopping behaviors would be promoted. In addition, based on the characteristics of Gen Y (millennials), Bilgihan (2016) indicated that for these customers, trust was the most important factor of e-loyalty in online shopping, and at the same time, online flow experience can also positive and significant affect e-loyalty as an antecedent. In a word, these studies indicate the flow experience and e-trust are two important promoters of consumers’ satisfaction, loyalty and continuance intention. But on the other hand, when discussing the formation of these two promoters, researchers often analyzed it from perspectives of consumers themselves, such as consumers’ characteristics or subjective feelings rather than considering some basic and objective factors in information systems (IS). To fill this gap, L. Gao et al. (2015) examined the antecedents of flow experience and e-trust from an IS perspective when exploring continuance intention towards mobile purchase.

نوشته مقاله انگلیسی رایگان در مورد بررسی مفهوم چسبندگی مراکز خرید آنلاین B2C – امرالد 2018 اولین بار در سایت آی اس آی دانلود ISIDL. پدیدار شد.


 

مشخصات مقاله
انتشار مقاله سال 2017
تعداد صفحات مقاله انگلیسی 41 صفحه
هزینه دانلود مقاله انگلیسی رایگان میباشد.
منتشر شده در نشریه امرالد
نوع مقاله ISI
عنوان انگلیسی مقاله Consumer perspectives on the ethics of an array of technology-based marketing strategies: an exploratory study
ترجمه عنوان مقاله دیدگاه مصرف کنندگان در مورد اصول اخلاقی مجموعه ای از استراتژی های بازاریابی مبتنی بر فناوری: یک مطالعه اکتشافی
فرمت مقاله انگلیسی  PDF
رشته های مرتبط مدیریت
گرایش های مرتبط بازاریابی
مجله مجله بازاریابی و لجستیک آسیا پیسیفیک – Asia Pacific Journal of Marketing and Logistics
دانشگاه Department of Marketing – Eastern Michigan University – USA
شناسه دیجیتال – doi
https://doi.org/10.1108/APJML-09-2016-0179
کد محصول E8363
وضعیت ترجمه مقاله  ترجمه آماده این مقاله موجود نمیباشد. میتوانید از طریق دکمه پایین سفارش دهید.
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بخشی از متن مقاله:
Introduction

Unless living in a cocoon, citizens today are more attuned than ever before to the controversies surrounding unacceptable business behavior and in relation to an ever-widening range of issues that specifically fall within the realm of marketing. Recent high profile cases have involved issues such as: accusations of price gouging in the wake of a series of natural disasters, uneasiness surrounding the misrepresentation of environmental pollution levels caused by vehicle emission systems in relation to the Volkswagen scandal, and concerns following decisions by General Motors to not issue a recall for cars that were known to have a potentially deadly defect in the ignition switch. More recently, the press coverage surrounding Apple’s refusal, on privacy grounds, to acquiesce to the FBI’s request to unlock a suspected terrorist’s iPhone has once again propelled business ethics to the forefront of public consciousness, especially since the Justice Department called the refusal a ‘marketing strategy’ (Lichblau and Apuzzo, 2016.). Running parallel to these high-profile examples, a litany of similar, albeit lower profile stories appearing in the popular press, have alerted the public to the potential for perceived abuses arising from the increased prevalence of technology-based marketing strategies, i.e. a firm’s application of an emerging technology for the purpose of establishing or enhancing its own competitive advantage. Accordingly, attitudes towards marketers may have changed, and questions as to whether or not they are doing the right things have become more commonplace among the consuming public as well as the various watchdog groups. In this regard, it is worth noting that doing the right thing is commonly viewed as behaving in an ethical manner (Neale and Fullerton, 2010). This reality is important to marketers not in the least because it is becoming increasingly clear that many consumers actively consider a marketer’s ethical standing when evaluating and choosing among alternative offerings (Öberseder, et al., 2011; Singh, et al., 2012; Enax, et al., 2015). Thus, marketing practitioners acknowledge that an ethical reputation can provide a basis for creating a sustainable competitive advantage. Two iconic companies, among others, that have benefitted from just such a reputation are Ben & Jerry’s and the Body Shop (Bertilsson, 2014). Moreover, various groups within the wider marketing community are now bringing ethical considerations to the forefront of their agenda. For example, Fordham University’s ‘positive marketing’ movement is finding traction across a number of publics, as is the concept of ‘humanistic’ marketing (Varey and Pirson, 2014). Significantly, the new battle cry in these circles is to reconfigure marketing so that it becomes a force for good in the world by putting ethical considerations at the center of the discipline. Here, ethical marketing decision-making is defined as much more than simply conforming to the law and ‘doing what is legal’; rather it is the adoption of a philosophy of ‘doing the right thing’ that should guide all of a company’s actions in the marketplace (Reiling, 2011; Futrell, 2011).

نوشته مقاله انگلیسی رایگان در مورد دیدگاه مصرف کنندگان در مورد اصول اخلاقی استراتژی های بازاریابی – امرالد 2017 اولین بار در سایت آی اس آی دانلود ISIDL. پدیدار شد.


 

مشخصات مقاله
انتشار مقاله سال 2017
تعداد صفحات مقاله انگلیسی 48 صفحه
هزینه دانلود مقاله انگلیسی رایگان میباشد.
منتشر شده در نشریه امرالد
نوع مقاله ISI
عنوان انگلیسی مقاله What differentiates successful strategic marketing among manufacturers in an emerging vs developed market?
ترجمه عنوان مقاله تفاوت بازاریابی استراتژیک موفق در بین تولیدکنندگان در یک بازار نوظهور و توسعه یافته
فرمت مقاله انگلیسی  PDF
رشته های مرتبط مدیریت
گرایش های مرتبط بازاریابی
مجله مجله بازاریابی و لجستیک آسیا پیسیفیک – Asia Pacific Journal of Marketing and Logistics
دانشگاه University of Waikato – Hamilton – New Zealand
کلمات کلیدی بازاریابی استراتژیک، تولید کنندگان، هند، بازارهای نوظهور، ایالات متحده
کلمات کلیدی انگلیسی Strategic Marketing, Manufacturers, India, Emerging Markets, United States
شناسه دیجیتال – doi
https://doi.org/10.1108/APJML-12-2016-0251
کد محصول E8364
وضعیت ترجمه مقاله  ترجمه آماده این مقاله موجود نمیباشد. میتوانید از طریق دکمه پایین سفارش دهید.
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بخشی از متن مقاله:
Introduction

Emerging markets, especially those in the so-called BRIC countries of Brazil, Russia, India and China (Wilson and Purushothaman, 2003), are predicted to comprehensively transform the balance of economic power worldwide by mid-century (Dobbs et al., 2012). As such, for some time now they have attracted a good deal of attention among researchers from throughout the field of business management (Khanna and Palepu, 2010). However, over recent years, due to their unique, strategically relevant situational characteristics, scholarly attention has become increasingly focused on organisational strategy, as evidenced by a substantial rise in the number of studies on this topic that have been published in the top business strategy journals (Bang, Joshi, and Singh, 2016). Marketing is considered integral to effective business-level strategic decision-making (Walker et al., 2015). It helps firms determine which market should be targeted, and how best to build superior customer value and competitive advantage over the longer-term (Hooley et al., 2017). The term ‘strategic marketing’ has long been synonymous with an ongoing multistage planning process that enables the firm to adjust its decision-making so as to adapt to a changing business environment (Brooksbank et al., 2015). The normative model of the strategic marketing planning process encompasses five stages: situation analysis, objectivesetting, strategy formulation, organisational design, and control procedures (Tybout and Calder, 2010). Interest in strategic marketing peaked in the early-mid 1980s when there was an explosion of literature on the subject (Romano and Ratnatunga, 1995). Since then numerous ‘success’ studies (almost exclusively carried out in developed markets) have illustrated an appreciation of marketing’s contribution to firm performance as a strategic discipline. This body of work includes research that examines different types and sizes of firms operating in different markets and from differing research perspectives or ‘genres’ (Brooksbank, Garland and Taylor, 2010). Of the differing ‘research genres’ employed, arguably the most readily measurable from a scholar’s perspective is the ‘strategic marketing practices’ genre (Brooksbank, Garland and Taylor, 2008). Here, the focus is on assessing organisational decision-making as it relates to various tasks within each of the five stages of the normative model of the strategic marketing planning process. Accordingly, a comprehensive literature review (see below) revealed a total of 18 of the most commonly reported successful strategic marketing practices (SMPs) relating to these five stages. Set against this background, the paper will next proceed to explain the purpose and objectives of the current study.

نوشته مقاله انگلیسی رایگان در مورد تفاوت بازاریابی استراتژیک موفق – امرالد 2017 اولین بار در سایت آی اس آی دانلود ISIDL. پدیدار شد.

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