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مشخصات مقاله
انتشار مقاله سال 2017
تعداد صفحات مقاله انگلیسی 48 صفحه
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منتشر شده در نشریه امرالد
نوع مقاله ISI
عنوان انگلیسی مقاله Depression and social anxiety in relation to problematic smartphone use: the prominent role of rumination
ترجمه عنوان مقاله افسردگی و نگرانی اجتماعی در رابطه با استفاده مشکل ساز از گوشی هوشمند: نقش برجسته نشخواری ذهنی
فرمت مقاله انگلیسی  PDF
رشته های مرتبط روانشناسی، پزشکی
گرایش های مرتبط روانشناسی عمومی، روانپزشکی
مجله تحقیق اینترنتی – Internet Research
دانشگاه Department of Psychology – University of Toledo – Toledo – USA
کلمات کلیدی افسردگی؛ اضطراب اجتماعی؛ نشخوار؛ نظریه ارتباطات؛ استفاده از تکنولوژی Problematic، اعتیاد به تلفن هوشمند؛ استفاده از تلفن هوشمند اعتیاد به اینترنت
کلمات کلیدی انگلیسی Depression; Social Anxiety; Rumination; Communication Theory; Problematic technology use; Smartphone addiction; Smartphone use; Internet addiction
کد محصول E8028
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بخشی از متن مقاله:
Introduction

In recent years, published studies have examined the construct of problematic smartphone use. Problematic smartphone use is often defined as excessive use of a smartphone, with social or occupational functional impairment, and including dependence and symptoms seen in addictive disorders such as withdrawal and tolerance (Billieux et al., 2015a). Research has examined relations between psychopathology and problematic smartphone use and/or the continuum of smartphone use frequency. Depression and anxiety severity in particular are well-supported in association with problematic smartphone use and use frequency (reviewed in Elhai et al., 2017a). However, little research has explored the role of more contemporary transdiagnostic constructs of psychopathology in studying these relationships. The most commonly studied psychopathology constructs in relation to problematic smartphone use and usage frequency include variables measuring levels of depression, anxiety, stress and low self-esteem (reviewed in Elhai et al., 2017a). Depression and anxiety severity have demonstrated moderate and small links (respectively) to levels of problematic smartphone use and usage frequency, with effect sizes of .30 to .50 for depression severity (recently in Demirci et al., 2015; Lu et al., 2011; Smetaniuk, 2014), and approximately .20 for anxiety severity (recently, Demirci et al., 2015; Elhai et al., 2016; Kim, R et al., 2015; Lee, Y-K et al., 2014). These findings generally parallel those from the literature on internet addiction (but not specifically smartphone use) (Ho et al., 2014; Prizant-Passal et al., 2016). However, effect sizes are nonetheless small on average for anxiety, and in some studies for depression severity (Augner and Hacker, 2012; Elhai et al., 2016, 2017b; Kim, J et al., 2015). Some evidence suggests a bidirectional relationship, whereby problematic smartphone use can lead to depression and anxiety severity, and vice-versa (van Deursen et al., 2015; Yen et al., 2012). Theory and empirical evidence demonstrate a dual system process that underlies addictive disorders, involving a balance between impulsive reward seeking and reflection/inhibition (Bechara, 2005; Volkow and Fowler, 2000). This theory has been supported in research on problematic use of technology, and suggests that deficits in brain circuitry may be responsible for such problematic use (Turel and Qahri-Saremi, 2016; Turel et al., 2016). Relevant to the present paper, depression and anxiety severity, and rumination, may be caused by the same types of brain circuitry deficits found in the addictive disorders. Furthermore, research on problematic smartphone use thus far has not examined more contemporary “transdiagnostic” psychopathology constructs – that is, constructs which cut across numerous mental disorders. Such constructs are increasingly important in understanding mechanisms involved in the etiology and maintenance of psychopathology (Mansell et al., 2008). Mediating and moderating variables between psychopathology and problematic internet use (albeit not specific to smartphone) have been tested and supported recently (Brand et al., 2016; Jiang, 2014).

نوشته مقاله انگلیسی رایگان در مورد نگرانی اجتماعی در رابطه با استفاده از گوشی هوشمند – امرالد 2017 اولین بار در دانلود مقالات ISI. پدیدار شد.


 

مشخصات مقاله
انتشار مقاله سال 2018
تعداد صفحات مقاله انگلیسی 64 صفحه
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منتشر شده در نشریه الزویر
نوع مقاله ISI
عنوان انگلیسی مقاله Opposite molecular signatures of depression in men and women
ترجمه عنوان مقاله اثرات متضاد مولکولی افسردگی در مردان و زنان
فرمت مقاله انگلیسی  PDF
رشته های مرتبط روانشناسی، پزشکی
گرایش های مرتبط روانشناسی عمومی، روانپزشکی
مجله روانپزشکی بیولوژیکی – Biological Psychiatry
دانشگاه Department of Psychiatry – University of Pittsburgh Medical School – USA
کد محصول E8029
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بخشی از متن مقاله:
Introduction

Major depressive disorder (MDD) is a leading cause of disability worldwide (1), but its impact differs substantially between sexes. Women are twice as likely to be diagnosed with a single MDD episode, and four times more likely to be diagnosed with recurrent MDD (e.g., (2-7). Women with MDD also report greater illness severity, more symptoms (3, 8-10), and different symptomatology than men. For instance, women are three times more likely to have atypical depression, characterized by hypersomnia and weight gain (11-15). Comorbidity of MDD with other disorders also differs between sexes. For instance, women are more likely to have comorbid anxiety disorders, whereas men are more likely to have comorbid substance use disorders (e.g., (16-19)). Some studies suggest that women have more positive treatment outcomes with selective serotonin reuptake inhibitors and monoamine oxidase inhibitors (20, 21), whereas men seem to respond better to tricyclic antidepressants. Research suggests dysfunction of the corticolimbic network of mood regulation in MDD. We consider three network nodes, the dorsolateral prefrontal cortex (DLPFC; Brodmann area 9 (BA9)), subgenual anterior cingulate cortex (ACC; BA25), and amygdala (AMY). Structural and functional neuroimaging implicates these regions in MDD [e.g. (22-30)]. Since some studies were performed in only women (24, 31), it is unclear whether results are generalizable to both sexes. Additionally, studies that included both sexes often lacked statistical power to stratify by sex. The idea that these brain regions are differentially affected in men and women with MDD is supported by sex differences in activation during normal emotional states. fMRI studies of non-depressed subjects suggest differential regional during emotion-related tasks, with women having more AMY activation and men more cortical activation [e.g., (32-34)]. Postmortem brain studies report reduced density and number of glial cells in MDD in the DLPFC (35), ACC (36, 37), and AMY (38, 39). Additionally, there is reduced neuron size in DLPFC (36) and ACC (37) in MDD. However, these analyses were not stratified by sex. Gene expression studies on tissue homogenate from postmortem brains have identified sex differences in MDD.

نوشته مقاله انگلیسی رایگان در مورد اثرات متضاد مولکولی افسردگی در مردان و زنان – الزویر 2018 اولین بار در دانلود مقالات ISI. پدیدار شد.


 

مشخصات مقاله
انتشار مقاله سال 2017
تعداد صفحات مقاله انگلیسی 6 صفحه
هزینه دانلود مقاله انگلیسی رایگان میباشد.
منتشر شده در نشریه IEEE
نوع مقاله ISI
عنوان انگلیسی مقاله Event Detection on Large Social Media Using Temporal Analysis
ترجمه عنوان مقاله تشخیص رویداد رسانه اجتماعی عظیم با استفاده از تجزیه و تحلیل موقت
فرمت مقاله انگلیسی  PDF
رشته های مرتبط مهندسی کامپیوتر، فناوری اطلاعات
گرایش های مرتبط هوش مصنوعی، اینترنت و شبکه های گسترده
مجله هفتمین کارگاه و کنفرانس محاسبات و ارتباطات – 7th Annual Computing and Communication Workshop and Conference
دانشگاه School of Engineering – University of Bridgeport – Connecticut
کلمات کلیدی کلان داده، داده کاوی، تحلیل رسانه های اجتماعی، تشخیص رویداد، یادگیری ماشین
کلمات کلیدی انگلیسی Big data, data mining, Social media analysis, Event detection, Machine learning
کد محصول E8030
وضعیت ترجمه مقاله  ترجمه آماده این مقاله موجود نمیباشد. میتوانید از طریق دکمه پایین سفارش دهید.
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بخشی از متن مقاله:
1. Introduction

Social media networks had become very popular recently. Statistica, the online statistics portal, estimated that there are 2.22 billion active social network users by the end of the year 2016 [1]. The same source estimates that this number will increase to 2.72 billion active social network user around the globe by the end of year 2019. Publishing personal contents has never been easier with the wide availability of microblogging platforms such as Twitter [2]. This has enabled users to post their opinions swiftly [3]. Recent research shows that Twitter process more than 500 million tweets daily [4]. The number of tweets that has been sent since 2006 when Twitter was founded is more than 300 billion tweets [5]. Data generated by social media users is huge in volume, grows at a very high velocity, varies in its type, and varies in its quality. These characteristics, also called the four V’s, i.e volume, velocity, variety, and veracity, are the main dimensions that characterize big data [6]. The availability of huge datasets representing more than a quarter of the world’s population who are actively interacting creates an opportunity to uncover patterns that could explain a lot of social phenomena [7], [8]. Meanwhile, the availability of these datasets introduces many challenges for researchers who are trying to analyze and process such data [7], [9].

1.1. Research Problems

Social media networks are now considered as one of the major news channels. Mainstream media tend to monitor social media networks by looking for breaking news and interesting event. Furthermore, government entities are also relying on social media for the purpose of collecting security related intelligence. On the other hand, social network analysis focuses on individual users and their networks. The problem, i.e. the event detection on social media, attracted researchers attention recently because of the enormous popularity of social media. Existing approaches focus on features that doesn’t reflect the characteristic of the social network. Therefore, it fails to detect events in the context of the social network as a whole, which result in lower accuracy in detecting events. To address the problem, the temporal approach for processing a social network as we can detect an event from multiple temporal images. We define an event as an occurrence that has enough force and momentum that could create an observable change the shape of social network. We can measure such change by comparing the shape of data as time goes by. Therefore, if the shape of data at time t1 is different from the shape of data at time t2 we can conclude that there was a certain event that has an impact on the data and changed its shape. In this study, we show that processing temporal social networks graphs captures the complete complexity of the social network, which results in a higher accuracy of event detection model. We propose a temporal social network graphs event detection framework based on which we propose a novel social network transformation approach that transforms social media streams into temporal images. This allows for building a better event detection predictive model. We validate the proposed approach by performing experiments on streamed social media data collected for the purpose of this research. The ground truth collected data is extracted from mainstream media and labeled the dataset to create training and testing data. We achieve an accuracy rate in detecting events that surpasses existing approaches. We evaluate our proposed approach by using commonly used model evaluation metrics. Accuracy alone could be deceiving especially when data is imbalance. We calculated and compared precision, recall, and F1-score. We also used precision-recall and ROC curves to evaluate the performance of our proposed approach.

نوشته مقاله انگلیسی رایگان در مورد تشخیص رویداد رسانه اجتماعی عظیم با تحلیل موقت – IEEE 2017 اولین بار در دانلود مقالات ISI. پدیدار شد.


 

مشخصات مقاله
انتشار مقاله سال 2017
تعداد صفحات مقاله انگلیسی 14 صفحه
هزینه دانلود مقاله انگلیسی رایگان میباشد.
منتشر شده در نشریه IEEE
نوع مقاله ISI
عنوان انگلیسی مقاله Social Media, Social Capital, and Knowledge Sharing in an Enterprise
ترجمه عنوان مقاله رسانه اجتماعی، سرمایه اجتماعی و اشتراک گذاری دانش در یک شرکت
فرمت مقاله انگلیسی  PDF
رشته های مرتبط مهندسی فناوری اطلاعات، مدیریت
گرایش های مرتبط اینترنت و شبکه های گسترده، مدیریت دانش، مدیریت کسب و کار
مجله فناوری اطلاعات حرفه ای – IT Professional
دانشگاه University of North Carolina – Chapel Hill – Manning Hall – USA
شناسه دیجیتال – doi 10.1109/MITP.2017.265105759
کد محصول E8031
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بخشی از متن مقاله:
Introduction

The rapid uptake of social media in social and organizational contexts, combined with growing interest in the broader digital transformation that they enable, raises pertinent questions about uses of these tools for knowledge sharing (KS) in organizations. Social media are now considered one of the few megatrends defining the digital transformation of business across many industries [1]. This article is motivated by two broad phenomena: (1) the importance of informal knowledge-sharing in organizations, and (2) the rapid rise in the variety and prevalence of social technologies. The concept of social media can include both (1) public social technologies such as blogs, wikis, and major public social networking sites (e.g., Facebook, Twitter and LinkedIn), and (2) enterprise social networking technologies used by a host organization (such as Jive, Yammer, SocialCast, and SocialText). The empirical basis of this article is a field study focused on the uses of a variety of social media by knowledge workers from 17 consulting firms. These firms are archetypal knowledgeintensive environments and can be considered harbingers of possible futures in the industry. This work combined four forms of data collection: interviews, micro-studies of practice, documents, and system level data. However, the primary source of data for this research isthe interviews with consultants from multiple management consulting firms. We interviewed 58 consultants and pursued a broad range (maximum variation sample) of age, gender, and position level in the organizations (managers vs. non-managers). The interviews elicited how these workers share knowledge within and across boundaries, and how social media support their knowledge practices. Table 1 outlines the demographics and social media use of the participants. System-level data were particularly useful in capturing the ways that LinkedIn and Twitter were perceived and used. Uses of Facebook and internal social networking systems were self-reported via interviews.

نوشته مقاله انگلیسی رایگان در مورد رسانه و سرمایه اجتماعی و اشتراک دانش در یک شرکت – IEEE 2017 اولین بار در دانلود مقالات ISI. پدیدار شد.


 

مشخصات مقاله
انتشار مقاله سال 2017
تعداد صفحات مقاله انگلیسی 6 صفحه
هزینه دانلود مقاله انگلیسی رایگان میباشد.
منتشر شده در نشریه IEEE
نوع مقاله ISI
عنوان انگلیسی مقاله Predicting the Evolution of Communities in Social Networks Using Structural and Temporal Features
ترجمه عنوان مقاله پیش بینی تکامل جوامع در شبکه های اجتماعی با استفاده از ویژگی های ساختاری و موقت
فرمت مقاله انگلیسی  PDF
رشته های مرتبط مهندسی فناوری اطلاعات
گرایش های مرتبط اینترنت و شبکه های گسترده، شبکه های کامپیوتری
مجله دوازدهمین کارگاه بین المللی در زمینه انطباق و شخصی سازی رسانه های معنایی و اجتماعی – 12th International Workshop on Semantic and Social Media Adaptation and Personalization
دانشگاه National and Kapodistrian University of Athens – Greece
شناسه دیجیتال – doi 10.1109/SMAP.2017.8022665
کد محصول E8032
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بخشی از متن مقاله:
I. INTRODUCTION

Social networks evolve over time as a result of the activity of their users. New users join the network, old ones cease to be active or depart, while edges representing user interaction can be created, destroyed or exhibit a complex intermittent behaviour, giving rise to a dynamic network. Predicting the future form of a social network presents an interesting challenge with numerous applications, such as in marketing to locate appropriate groups of users on which to target advertisements, criminology to identify growing cliques of delinquent individuals that require immediate attention and journalism to uncover developing stories. One of the first prediction problems to be investigated in the context of social networks was edge prediction. Edge prediction refers to predicting whether an interaction (edge) will occur between two users of the network [1]–[3]. A related problem is that of edge sign prediction, where the goal is to infer whether an interaction between two users has a positive or negative context [4]–[6]. Communities represent the mesoscale structure of the social network and are implicitly formed as users with the same interests closely interact. As the interests of users change over time so do the communities, which may reduce or increase in size, or, even completely disappear from the network. Community evolution prediction concerns the prediction of the future form of a community given its present and past form and has been a hot research topic lately [7]–[10]. In this work we focus on four popular evolutionary phenomena of communities; growth, shrinkage, continuation and dissolution [7]. We present a framework for predicting these types of evolution that covers all the necessary steps involved, including the preprocesing of the data, the detection and tracking of the communities, the extraction of features to represent the communities and finally the training of a predictive model that discriminates the four evolutionary events. Particular focus is placed on employing an extensive set of structural and temporal features that capture various characteristics of the communities in order to get accurate predictions. To test the proposed framework, experiments are performed on a reallife social network dataset obtained from the Mathematics Stack Exchange Q&A site. Results confirm the efficacy of our framework and the importance of using a mixture of structural and temporal features. The rest of paper is organized as follows. In Section II we provide a review of related on work on methods for community evolution prediction. In Section III we present our framework for community evolution prediction placing special focus on the extraction of appropriate features to represent communities. Next, in Section IV we present experiments using a real-life social network. Finally, in Section V concludes this work and offers directions for future work.

نوشته مقاله انگلیسی رایگان در مورد پیش بینی تکامل جوامع در شبکه های اجتماعی – IEEE 2017 اولین بار در دانلود مقالات ISI. پدیدار شد.


 

مشخصات مقاله
انتشار مقاله سال 2017
تعداد صفحات مقاله انگلیسی 5 صفحه
هزینه دانلود مقاله انگلیسی رایگان میباشد.
منتشر شده در نشریه الزویر
نوع مقاله ISI
عنوان انگلیسی مقاله Life satisfaction data in a developing country: CaliBRANDO measurement system
ترجمه عنوان مقاله اطلاعات رضایت از زندگی در توسعه کشور: سیستم سنجش کالیبرندو
فرمت مقاله انگلیسی  PDF
رشته های مرتبط روانشناسی، علوم اجتماعی
گرایش های مرتبط روانشناسی عمومی، پژوهشگری اجتماعی
مجله  اطلاعات مختصر – Data in Brief
دانشگاه Universidad Icesi – Observatorio de Políticas Públicas – Colombia
کلمات کلیدی رضایت از زندگی، عملکرد دولت، کلمبیا، آمریکای جنوبی
کلمات کلیدی انگلیسی Life satisfaction, Government performance, Colombia, South America
شناسه دیجیتال – doi https://doi.org/10.1016/j.dib.2017.06.038
کد محصول E8033
وضعیت ترجمه مقاله  ترجمه آماده این مقاله موجود نمیباشد. میتوانید از طریق دکمه پایین سفارش دهید.
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1. Data

CaliBRANDO is a survey conducted annually by the Observatory of Public Policies (POLIS) of Universidad Icesi since 2014. This survey measures life satisfaction and is the only study in Colombia created with the main objective of measuring subjective wellbeing. CaliBRANDO is representative in terms of the city´s gender distribution, socioeconomic strata and race/ethnicity composition. Surveys are conducted via face-to-face interviews with adults (18 and older) by trained pollsters in 53 locations across the city. To ensure data quality, during fieldwork there are four pollsters’ supervisors present. Informants are randomly selected. Respondents are approached by explaining the objective of the study, assuring confidentiality, and emphasizing that the data will be used for academic purposes. In addition, it is made clear to respondents that they could stop the survey at any time and participation is voluntary. Respondents are measured during the survey in terms of their weight, height and abdominal circumference. For this purpose, each pollster has an electronic scale and a meter tape. CaliBRANDO uses a stratified multi-stage sampling system; every year about 1200 surveys are completed. Information is collected in eight areas: sociodemographic information, life satisfaction, educational attainment and expectations, employment and job quality, income and living standards, health, satisfaction with government performance, and satisfaction with personal domains. The next section explains each area in detail. This study follows local and international rules for empirical research and is approved by the Institutional Review Board of Universidad Icesi. Likewise, respondents provide verbal consent before survey commencement. CaliBRANDO data are available at: www.icesi.edu.co/polis/. There is a yearly policy brief displaying principal findings, available in Spanish and English [1]. CaliBRANDO data are used for three purposes: 1. Produce academic research. 2. Generate a yearly policy brief aimed at disseminating academic research on life satisfaction to a broader array of stakeholders beyond academia, including the public. 3. Provide information to local government about life satisfaction and its relationships with government performance.

نوشته مقاله انگلیسی رایگان در مورد اطلاعات رضایت از زندگی در توسعه کشور – الزویر 2017 اولین بار در دانلود مقالات ISI. پدیدار شد.


 

مشخصات مقاله
انتشار مقاله سال 2017
تعداد صفحات مقاله انگلیسی 23 صفحه
هزینه دانلود مقاله انگلیسی رایگان میباشد.
منتشر شده در نشریه اسپرینگر
نوع مقاله ISI
عنوان انگلیسی مقاله An Ethical Perspective on Necro-Advertising: The Moderating Effect of Brand Equity
ترجمه عنوان مقاله یک چشم انداز اخلاقی در مورد تبلیغات Necro: اثر تعدیل کننده ارزش برند
فرمت مقاله انگلیسی  PDF
رشته های مرتبط مدیریت
گرایش های مرتبط بازاریابی
مجله مجله اخلاق تجاری – Journal of Business Ethics
دانشگاه IE´SEG School of Management – Paris – France
کلمات کلیدی ارزش برند، تایید شخصیت های برجسته، تبلیغات Necro، اخلاق گرایی مصرف کننده (CPE)، تئوری سیگنالینگ
کلمات کلیدی انگلیسی Brand equity, Celebrity endorsement, Necroadvertising, Consumer perceived ethicality (CPE), Signaling theory
کد محصول E8000
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بخشی از متن مقاله:
Introduction

The posthumous career of Albert Einstein is particularly active: since his death the scientist has appeared in advertisements for General Motors, Apple, Microsoft, Intel, Xerox and Chrysler, among others. With necro-advertising, i.e., the use of deceased celebrities (delebs) in advertising, late individuals increasingly compete with living celebrities (celebs) as product presenters. More importantly, in contrast to celebrity endorsement, necro-advertising is relatively inexpensive. D’Rozario and Bryant (2013) compare the £30 million deal between Gillette and David Beckham to the $20,000 license fee to use James Dean’s image for 1 year. Therefore, it is not surprising that necro-advertising may be much more accessible to brands that could not afford an association with a living celebrity. Contrary to celebs, who are regularly associated with high-equity brands, delebs also appear in ads for low-equity brands. Illustrating this, Marilyn Monroe has appeared not only in ads for high-equity brands like Dior, but also in ads for less renowned brands like Sexy Hair, and the hair salons Red17 and Ryf Coiffeur. Similarly, various delebs have recently appeared in ads for low-equity brands: Michael Jackson, John Lennon and Jimmy Hendrix for the Brazilian bar Zapata Bar in 2014, Albert Einstein, Martin Luther King and Muhammad Ali for the South African library Bookdealers in 2011, and Lucille Ball, James Dean, Dean Martin and Marlon Brando in 2008 for Armstrong Laminate Flooring (‘‘Appendix 1’’). These examples show that delebs appear in ads for low-equity brands with which they may not have agreed to associate during their lifetime. As such, the role of brand equity may be questioned to assess how consumers perceive an association between a brand and a deleb. Indeed, in contrast with celebrity endorsement, necroadvertising associates a brand with individuals (i.e., the delebs) who cannot give their consent for the use of their image. Although the vast majority of brands (low and high equity) using necro-advertising signed a legal binding agreement with the deleb’s estate (D’Rozario and Bryant 2013), some companies use delebs’ image without clearing the publicity rights, as illustrated by the 2010 lawsuit opposing General Motors and the estate of Albert Einstein over trademark infringement. Because the legal agreements between the brand and the deleb’s estate are not explicitly disclosed to consumers, necro-advertising constitutes an ideal setting of uncertain information to investigate how consumers may make inferences regarding the existence of such agreements based on prior brand knowledge.

نوشته مقاله انگلیسی رایگان در مورد تبلیغات Necro: اثر تعدیل کننده ارزش برند – اسپرینگر 2017 اولین بار در دانلود مقالات ISI. پدیدار شد.


 

مشخصات مقاله
انتشار مقاله سال 2018
تعداد صفحات مقاله انگلیسی 16 صفحه
هزینه دانلود مقاله انگلیسی رایگان میباشد.
منتشر شده در نشریه اسپرینگر
نوع مقاله ISI
عنوان انگلیسی مقاله Strengthening internal brand equity with brand ambassador programs: development and testing of a success factor model
ترجمه عنوان مقاله تقویت ارزش های برند داخلی با برنامه های سفارشی برند: توسعه و آزمایش مدل عامل موفقیت
فرمت مقاله انگلیسی  PDF
رشته های مرتبط مدیریت
گرایش های مرتبط بازاریابی
مجله مجله مدیریت برند – Journal of Brand Management
دانشگاه Koblenz University of Applied Sciences – Germany
کلمات کلیدی سفیر برند، تحقیق مطالعه موردی، برند داخلی، جهت گیری برند، عوامل موفقیت
کلمات کلیدی انگلیسی Brand ambassador, Case study research, Internal branding, Brand orientation, Success factors
کد محصول E8001
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بخشی از متن مقاله:
Introduction

 Internal branding is a relatively new term, which was first used in 1999 (Keller 1999; Thomson et al. 1999), followed by numerous books and articles that have been published since then. The increasing relevance of the internal anchorage of the brand is particularly reasoned by broadening the brand concept to services, b-to-b and non-profit markets, which are dominated by corporate brands. These markets are characterized by a lower relevance of mass communication and packaging and a higher relevance of face-to-face communication and personal interaction. Therefore, company employees are pivotal brand touch points and fundamental drivers of brand equity, while they are also positive brand communicators. Much academic research has tested the link between internal brand anchorage and external brand performance (Baumgarth and Schmidt 2010; Burmann et al. 2009a; Henkel et al. 2007), while most studies have supported the positive impact of the former on the latter; hence, the question of how management can increase internal brand anchorage, has gained importance. Leadership, communication and human resource management were identified as potential areas of interest (Burmann and Zeplin 2005). While leadership (Morhart et al. 2009; Vallaster and de Chernatony 2006; Dunn and Davis 2004) and communication (Gilly and Wolfinbarger 1998; Wentzel et al. 2010) were tested by empirical studies, scientific knowledge of the impact of HR activities on brand anchorage has received less attention amongst marketing scholars. Therefore, knowledge about brand ambassador programs (BAPs) is predominately anecdotal (Causon 2004; Rehmet and Dinnie 2013; Koch 2014). The aim of this article was to identify BAPs’ success factors by first defining the corresponding term, followed by a BAP framework based on the literature that was reviewed. A longitudinal case study about an insurance company that we for reasons of anonymity called BetterLife tested the practical application of the framework, while the results of the case study were used to adapt the model.

نوشته مقاله انگلیسی رایگان در مورد تقویت ارزش برند داخلی با برنامه سفارشی برند – اسپرینگر 2018 اولین بار در دانلود مقالات ISI. پدیدار شد.


 

مشخصات مقاله
انتشار مقاله سال 2017
تعداد صفحات مقاله انگلیسی 33 صفحه
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منتشر شده در نشریه امرالد
نوع مقاله ISI
عنوان انگلیسی مقاله Impact of Fashion Innovativeness on Consumer-Based Brand Equity
ترجمه عنوان مقاله تاثیر نوآوری مد بر ارزش برند مبتنی بر مصرف کننده
فرمت مقاله انگلیسی  PDF
رشته های مرتبط مدیریت
گرایش های مرتبط بازاریابی
مجله مجله بازاریابی مصرف کننده – Journal of Consumer Marketing
دانشگاه University of Arkansas – Fayetteville – Arkansas – USA
کد محصول E8002
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بخشی از متن مقاله:
Impact of Fashion Innovativeness on Consumer-Based Brand Equity

Brand equity is the brand’s overall strength (Aaker, 1991). Brand equity refers to the value derived from consumer recognition of the overall superiority of a particular brand, which raises a firm’s competitive advantage based on brand value propositions besides low price (Lassar et al., 1995). According to Keller (1993), consumer-based brand equity (hereafter CBBE) occurs when a brand’s marketing mix leads to the following consumer responses: familiarity with the brand; favorable, strong, and unique brand associations; and consequent consumer loyalty toward the brand. Brand associations consist of the amalgamation of meanings that a consumer connects to a brand (Aaker, 1991). These associations are categorized as cognitive, sensory, or affective dimensions, yet most branding studies concentrate on the cognitive aspects of consumer associations (Cho et al., 2015). Research supports Keller’s (1993) noted impact of CBBE, as it has been linked to preferential evaluations of the brand by consumers (Hoeffler and Keller, 2003) as well as increased consumer confidence and trust in their purchase decisions (Lassar et al., 1995). These responses lead to higher levels of consumer satisfaction and repeat-purchase intentions (Buil et al., 2013), along with an increased willingness to pay a premium price for the brand (Hoeffler and Keller, 2003). Consequently, these consumer responses help to ensure the success of the brand (Lassar et al., 1995; Keller, 1993). It follows that creating and maintaining equity among customers should be a top priority for brands (Aaker, 1991) and a topic of future study by researchers. Despite numerous models of brand equity, researchers (Davcik et al., 2015) have noted the need for further research on drivers of brand equity formation. Research has focused on brand equity measures such as brand awareness, associations, image, and loyalty (see Buil et al., 2013) and influencing factors such as marketing mix variables (e.g., Cobb-Walgren et al., 1995; Yoo et al., 2000). However, non-marketing mix factors, such as consumer variables, have received little attention (Yasin et al., 2007). Further investigation should focus on the role of the consumer in brand equity creation (Davcik et al., 2015; Yasin et al., 2007). Consumer innovativeness—the propensity of consumers to buy or adopt new products (Midgely and Dowling, 1978)—may be particularly important to building equity for brands that depend on frequent product innovation to drive consumer demand, such as fashion-related brands. Such brands consist of appearance-related products including apparel, footwear, cosmetics, and jewelry. Consumer innovativeness leads to adoption of product innovations that build awareness of and purchasing confidence in the new product by others in the product adoption cycle (e.g., early majority consumers) (Kim et al., 2011). Therefore, it is important to determine what role innovativeness plays in the CBBE model.

نوشته مقاله انگلیسی رایگان در مورد تاثیر نوآوری مد بر ارزش برند مبتنی بر مصرف کننده – امرالد 2017 اولین بار در دانلود مقالات ISI. پدیدار شد.


 

مشخصات مقاله
انتشار مقاله سال 2017
تعداد صفحات مقاله انگلیسی 17 صفحه
هزینه دانلود مقاله انگلیسی رایگان میباشد.
منتشر شده در نشریه وایلی
نوع مقاله ISI
عنوان انگلیسی مقاله A novel marketing mix and choice architecture framework to nudge restaurant customers toward healthy food environments to reduce obesity in the United States
ترجمه عنوان مقاله بازاریابی جدید برای کشاندن مشتریان رستوران به سمت محیط غذایی سالم برای کاهش چاقی
فرمت مقاله انگلیسی  PDF
رشته های مرتبط مدیریت، پزشکی
گرایش های مرتبط بازاریابی، علوم تغذیه
مجله بررسی چاقی – Obesity Reviews
دانشگاه Virginia Polytechnic Institute and State University – USA
کلمات کلیدی  معماری انتخابی، محیط غذای سالم، بازاریابی آمیخته، رستوران ها
کلمات کلیدی انگلیسی choice architecture, healthy food environments, marketing mix, restaurants
کد محصول E8006
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بخشی از متن مقاله:
Introduction

The restaurant industry in the United States (U.S.) and globally is highly competitive, dynamic and profitable. The National Restaurant Association projected U.S. sales to exceed $780 billion in 2016 (1) (Table 1). The top 20 U.S.-headquartered quick-service (QSR), fast-casual (FCR) and full-service restaurant (FSR) chains generated over $155 billion dollars between 2015 and 2016 (2). Several U.S.-headquartered chains (i.e. McDonald’s, Subway, Yum! Brands, Burger King and Domino’s Pizza) operate franchise businesses in 70 to 100 countries worldwide (3–7). Table 1 provides definitions of commonly used terms to describe the restaurant sector. Recent marketing research suggests that nearly two-thirds of Americans visit fast food restaurants (hereafter called QSRs) and 40% visit FCRs every week (8). Yet half of Americans struggle to find healthy options at restaurants (9). An international study of adults across 10 countries found that less than 20% were satisfied with healthy restaurant menu options (10). Extensive evidence reveals that people’s consumption of food and beverage products sold by or purchased at FSRs and limited-service restaurants (LSRs), which include QSRs and FCRs, are high in fat, sugar and sodium (HFSS), which is associated with poor diet quality and increased risk of obesity and diet-related non-communicable diseases (NCDs) (11–19). In 2014, more than two-thirds (70.7%) of American adults were overweight or obese (20), and 32.4% of American children and adolescents, ages 2–19 years, were overweight or obese (21). Nearly 2.7 billion adults will be overweight or obese worldwide by 2025 (22). Reducing the frequency and amount of HFSS restaurant offerings may help to reduce obesity and NCD risks, especially among children and adolescents (23). Restaurant owners and managers currently use marketing mix principles (i.e. product, place, price and promotion) to build corporate brand awareness and loyalty among individuals who purchase and consume products that generate revenue to maximize company profits (24,25). Wansink (26) has emphasized the importance of restaurants using marketing principles to make healthy food and beverage choices more convenient (to see, order, pick up and consume); attractive (via name, appearance, price and expectations); and normal (to order, purchase, serve and eat) to promote healthy dietary goals among individuals and populations. However, restaurant owners do not comprehensively combine marketing mix principles with choice architecture strategies, which include interventions that design choices in different ways to influence people’s decision-making and behaviours in micro-environments.

نوشته مقاله انگلیسی رایگان در مورد بازاریابی برای کشاندن مشتریان به سمت محیط غذایی سالم – وایلی 2017 اولین بار در دانلود مقالات ISI. پدیدار شد.

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