نرم افزار های مورد نیاز

تبلیغات متنی


 

مشخصات مقاله
انتشار مقاله سال 2017
تعداد صفحات مقاله انگلیسی 27 صفحه
هزینه دانلود مقاله انگلیسی رایگان میباشد.
منتشر شده در نشریه امرالد
نوع مقاله ISI
عنوان انگلیسی مقاله The role of psychological empowerment in climate-protective consumer behaviour: An extension of the value-belief-norm framework
ترجمه عنوان مقاله نقش توانمند سازی روانشناختی در رفتار مصرف کننده محافظ اقلیمی: گسترش چارچوب ارزش-باور-حد معمول
فرمت مقاله انگلیسی  PDF
رشته های مرتبط مدیریت، محیط زیست
گرایش های مرتبط بازاریابی، مدیریت عملکرد
مجله مجله اروپایی بازاریابی – European Journal of Marketing
دانشگاه University of the Basque Country UPV/EHU – Bilbao – Spain
کلمات کلیدی توانمند سازی روانشناختی، حفاظت از محیط زیست، هنجارهای شخصی، رفتار مصرف کننده پایدار
کلمات کلیدی انگلیسی Psychological empowerment, Climate protection, Personal norms, Sustainable consumer behaviour
شناسه دیجیتال – doi
https://doi.org/10.1108/EJM-01-2017-0080
کد محصول E8423
وضعیت ترجمه مقاله  ترجمه آماده این مقاله موجود نمیباشد. میتوانید از طریق دکمه پایین سفارش دهید.
دانلود رایگان مقاله دانلود رایگان مقاله انگلیسی
سفارش ترجمه این مقاله سفارش ترجمه این مقاله

 

بخشی از متن مقاله:
Introduction

Addressing global sustainability issues such as climate change requires concerted group action. As a consequence, the motivation of most consumers to engage individually in sustainable consumer behaviour such as energy conservation, limiting car use or switching to green electricity is very limited. Proenvironmental behaviour requires sacrifices and causes individual costs but short- or medium-term benefits are generally lacking. The individual contribution of any consumer does not make a significant impact on the overall state of the environment. Most consumers experience a feeling of disempowerment with respect to global environmental problems which poses a significant limitation to tackling climate change (Barr et al., 2011). This research addresses the question whether psychological empowerment, that is, the subjective feeling of empowerment, can explain differences in individual motivation to engage in proenvironmental climate-protective consumer behaviour. Can the subjective feeling to actually have “an impact on what happens”, to have “the power to change things”, motivate consumers to do more for the environment? The concept of psychological empowerment has been previously studied from a social psychology and organizational perspective (Conger and Kanungo, 1988; Siegall and Gardner, 2000; Spreitzer, 1995; Spreitzer et al., 1999; Thomas and Velthouse, 1990; Seibert et al., 2011). Consumer empowerment constitutes an emerging concept in the marketing literature (Wathieu et al., 2002; Wright et al., 2006). Psychological consumer empowerment refers to consumers’ perceived influence on product design and organizational decisionmaking (Füller et al., 2009). Indeed, recent research has linked growing consumer power and first line employees’ psychological empowerment (Yoo, 2017). Increasing perceived customer empowerment has been found to enhance corporate attitudes and purchase intention (Fuchs and Schreier, 2011; Fuchs et al., 2010). Psychological consumer empowerment has also been proposed as a motivational factor in proenvironmental consumer behaviour (Geller, 1995; McGregor, 2005; Spaargaren and Mol, 2008; Spaargaren and Oosterveer, 2010; Thøgersen, 2005). However, so far, the literature on the role of psychological empowerment in sustainable consumption has been scarce, and, in particular, there has been no prior empirical study on this issue (Leonidou and Leonidou, 2011). At the same time, also green marketing practitioners tend to ignore the potential motivating role of feelings of empowerment (Leonidou et al., 2011; Herbes and Ramme, 2014). The present research makes two contributions addressing this gap in the literature. First, a theoretical framework is developed which integrates psychological empowerment into the popular value-belief-norm (VBN) model explaining proenvironmental behaviour (Stern et al., 1999; Stern, 2000). VBN theory postulates that personal norms (PN), as part of a sequential order of different variables and effects, determine proenvironmental behaviour intentions. In this research, psychological empowerment is proposed to moderate the effects of PN on climate-protective consumer behaviour. For consumers feeling empowered, the effect of PN on proenvironmental intentions should be stronger than for individuals lacking psychological empowerment.

نوشته مقاله انگلیسی رایگان در مورد توانمند سازی روانشناختی در رفتار مصرف کننده محافظ اقلیمی – امرالد 2017 اولین بار در سایت آی اس آی دانلود ISIDL. پدیدار شد.


 

مشخصات مقاله
انتشار مقاله سال 2018
تعداد صفحات مقاله انگلیسی 12 صفحه
هزینه دانلود مقاله انگلیسی رایگان میباشد.
منتشر شده در نشریه امرالد
نوع مقاله ISI
عنوان انگلیسی مقاله Consumer security behaviors and trust following a data breach
ترجمه عنوان مقاله اعتماد و رفتارهای امنیتی مصرف کننده به دنبال نقض اطلاعات
فرمت مقاله انگلیسی  PDF
رشته های مرتبط مدیریت
گرایش های مرتبط مدیریت عملکرد، مدیریت فناوری اطلاعات
مجله مجله حسابرسی مديريتی – Managerial Auditing Journal
دانشگاه Department of Psychology – University of Texas at El Paso – USA
کلمات کلیدی امنیت سایبری، اظهارات امنیتی
کلمات کلیدی انگلیسی Cyber security, Security statements
شناسه دیجیتال – doi
https://doi.org/10.1108/MAJ-11-2017-1692
کد محصول E8424
وضعیت ترجمه مقاله  ترجمه آماده این مقاله موجود نمیباشد. میتوانید از طریق دکمه پایین سفارش دهید.
دانلود رایگان مقاله دانلود رایگان مقاله انگلیسی
سفارش ترجمه این مقاله سفارش ترجمه این مقاله

 

بخشی از متن مقاله:
Introduction

Data breaches are damaging to a company’s reputation and revenue, specifically those in which unauthorized access to confidential information occurs (Acquisti et al., 2006; Campbell et al., 2003). Although companies may under-report, or refuse to report, the financial impact of a security breach, observational research and event studies find that impacted companies experience an immediate drop of 5.6 per cent in stock shares. Further, companies can experience financial loss between $17 and $28m per incident (Garg et al., 2003; Morse et al., 2011). These incidents have also been found to lower consumer trust and intentions of shopping online, especially among older adults (Chakraborty et al., 2016). In non-online–based companies, such as hotels, breaches also have a negative impact on consumer perception, satisfaction and intent to revisit (Berezina et al., 2012). However, it is important to note that the fault of security breaches is not always with the company. For example, research by Berendt et al. (2005) found that although online users may indicate that they expect and prefer specific privacy behaviors and systems, they often do not act in accordance with these stated preferences. In spite of their potential contribution to company susceptibilities to data breaches, individuals often perceive that the onus of responsibility for data security lies solely with an online company or vendor. Vendors that store personal or financial information of consumers have pushed for better online security and reputations for security, which may have had the unintended consequence of false security for consumers (Carré et al., 2018). Further, Carré et al. found that following a data breach, individuals are more likely to repudiate the quality of a company, specifically among selfish personality types. However, individuals often engage in behaviors that can put online companies at risk for hacking and breaches. Specifically, users perceive that engagement in secure behaviors is an inconvenience and that many messages about security awareness do not result in behavioral changes (Ng et al., 2009).

نوشته مقاله انگلیسی رایگان در مورد رفتارهای امنیتی مصرف کننده به دنبال نقض اطلاعات – امرالد 2018 اولین بار در سایت آی اس آی دانلود ISIDL. پدیدار شد.


 

مشخصات مقاله
انتشار مقاله سال 2018
تعداد صفحات مقاله انگلیسی 13 صفحه
هزینه دانلود مقاله انگلیسی رایگان میباشد.
منتشر شده در نشریه اسپرینگر
نوع مقاله ISI
عنوان انگلیسی مقاله Visual attention, buying impulsiveness, and consumer behavior
ترجمه عنوان مقاله توجه بصری، خرید تکانشگری و رفتار مصرف کننده
فرمت مقاله انگلیسی  PDF
رشته های مرتبط مدیریت
گرایش های مرتبط مدیریت عملکرد، بازاریابی
مجله نامه های بازاریابی – Marketing Letters
دانشگاه Food and Resource Economics Department – University of Florida – USA
کلمات کلیدی ردیابی چشم، علائم درون فروشگاه، نقطه فروش، نمایش محصولات
کلمات کلیدی انگلیسی Eye tracking, In-store signs, Point-of-sale, Product displays
شناسه دیجیتال – doi
https://doi.org/10.1007/s11002-018-9446-9
کد محصول E8425
وضعیت ترجمه مقاله  ترجمه آماده این مقاله موجود نمیباشد. میتوانید از طریق دکمه پایین سفارش دهید.
دانلود رایگان مقاله دانلود رایگان مقاله انگلیسی
سفارش ترجمه این مقاله سفارش ترجمه این مقاله

 

بخشی از متن مقاله:
1 Introduction

Consumer decision-making styles are important in marketing and are used to develop consumer segments, attract customers, and enhance promotion effectiveness (Hausman 2000; Kalla and Arora 2011). Impulsive buying is one decision-making style that is characterized by a spontaneous, irresistible, powerful, and persistent desire to immediately purchase a product (Goldenson 1984; Rook and Fisher 1995; Wolman 1973). According to recent estimates, 68% of purchases are unplanned (Ståhlberg and Maila 2010) and impulsive buying contributes US$4 billion in annual sales to the US retail industry (Mogelonsky 1998). Additionally, past studies show impulsive buying is encouraged by point-of-sale information including attractive products/displays, pricing, novelty, promotions, and demonstrations (Applebaum 1951; Clover 1950; Piron 1991; Punj 2011; Rostocks 2003). However, studies have not addressed the relationship between buying impulsiveness, visual attention to point-of-sale information (i.e., signs, displays), and purchasing behavior. This is surprising considering point-of-sale information greatly influences impulsive buying (Liang and Meng 2008; Piron 1991; Rostocks 2003) but may be overlooked due to in-store visual clutter (Nordfält and Lange 2013; Pieters et al. 2010; Wedel and Pieters 2008). Therefore, a deeper understanding of how buying impulsiveness influences visual attention and purchasing behavior helps companies to effectively present relevant information to attract impulsive consumers and influence their decisions. The objective of this research is to investigate the relationship between individuals’ buying impulsiveness, visual attention to information (presented on signs and displays), and purchasing behavior. Eye-tracking technology (ETT) was used to measure participants’ eye movements when viewing example retail images on a computer screen (as described by Behe et al. 2013a, Rihn et al. 2016, and Khachatryan et al. 2017). Two experiments were conducted using ornamental plants. In both experiments, we investigate how consumers scoring high and low on the buying impulsiveness scale (BIS) vary their visual attention to point-of-sale signs and product displays. In the first experiment, we test how the presence of information signs and product displays impact impulsive consumers’ visual attention and purchasing behavior. In the second experiment, we validate and extend the first experiment by providing different information/ signs and increasing the price points.

نوشته مقاله انگلیسی رایگان در مورد توجه بصری، خرید تکانشگری و رفتار مصرف کننده – اسپرینگر 2018 اولین بار در سایت آی اس آی دانلود ISIDL. پدیدار شد.


 

مشخصات مقاله
انتشار مقاله سال 2018
تعداد صفحات مقاله انگلیسی 16 صفحه
هزینه دانلود مقاله انگلیسی رایگان میباشد.
منتشر شده در نشریه اسپرینگر
نوع مقاله ISI
عنوان انگلیسی مقاله Working-Class Consumer Behavior in “Marvellous Melbourne” and Buenos Aires, The “Paris of South America”
ترجمه عنوان مقاله رفتار مصرف کننده طبقه کارگر در ملبورن و بوئنوس آیرس، پاریس از آمریکای جنوبی
فرمت مقاله انگلیسی  PDF
رشته های مرتبط مدیریت
گرایش های مرتبط مدیریت عملکرد
مجله مجله بین المللی باستان شناسی تاریخی – International Journal of Historical Archaeology
دانشگاه The Australian National University – AD Hope Building – Australia
کلمات کلیدی محل Casselden، جهانی شدن، رفتار مصرف کننده، مقایسه بین المللی، ملبورن، بوینس آیرس
کلمات کلیدی انگلیسی Casselden Place, La Casa Peña, Globalization, Consumer behaviour, International comparison, Melbourne, Buenos Aires
شناسه دیجیتال – doi
https://doi.org/10.1007/s10761-017-0420-7
کد محصول E8426
وضعیت ترجمه مقاله  ترجمه آماده این مقاله موجود نمیباشد. میتوانید از طریق دکمه پایین سفارش دهید.
دانلود رایگان مقاله دانلود رایگان مقاله انگلیسی
سفارش ترجمه این مقاله سفارش ترجمه این مقاله

 

بخشی از متن مقاله:
Introduction

Historical archaeological studies in the past have extensively explored consumer behavior (e.g., Mullins 1999; Spencer-Wood 1987). Some researchers have looked internationally to compare results (e.g., Brooks 2002; Lawrence 2003) and others have stressed the importance of such comparisons (e.g., Murray and Mayne 2001; Orser 1996). However, when dealing with urban sites within the British Empire, comparative studies in the past have tended to focus on other British colonies, former British colonies and Britain itself, at least in the English-speaking literature (e.g., Crook 2011; Karskens 2003; Klose and Malan 2000). Recently, researchers have highlighted the potential of South American urban archaeology for broadening our understanding of consumer culture and global interactions during the nineteenth century (e.g., Brooks and Rodríguez 2012). This paper extends the approach by comparing consumer behavior at two sites, Casselden Place in Melbourne and La Casa Peña in Buenos Aires, focusing on consumer behavior and transnational trade. In order to investigate consumer behavior, it is necessary to explore the role of consumer choice. The concept of consumer choice was established as a means of understanding why particular goods are chosen for acquisition over others. This has been explored in the past by a range of disciplines (e.g., Appadurai 1986: 3; Douglass and Isherwood 1980: 72; Spencer-Wood 1987). In essence, many of these studies have made the connection between the acquisition of goods and the outward expression of the self. Exploring choice in consumer behavior has the potential to reveal much about people’s daily lives. However, it is important to recognize that choice may in fact be limited by a range of factors including class (Wurst and McGuire 1999) and ethnicity (Mullins 1999). This paper investigates the role of choice, class, and ethnicity in consumer behavior and argues that although all of these factors contribute to consumer behavior, they were overshadowed in the nineteenth century by larger forces such as globalization and accessibility of cheap, mass-produced goods.

نوشته مقاله انگلیسی رایگان در مورد رفتار مصرف کننده طبقه کارگر – اسپرینگر 2018 اولین بار در سایت آی اس آی دانلود ISIDL. پدیدار شد.


 

مشخصات مقاله
انتشار مقاله سال 2017
تعداد صفحات مقاله انگلیسی 31 صفحه
هزینه دانلود مقاله انگلیسی رایگان میباشد.
منتشر شده در نشریه امرالد
نوع مقاله ISI
عنوان انگلیسی مقاله What influences the willingness of Vietnamese accountants to adopt International Financial Reporting Standards (IFRS) by 2025?
ترجمه عنوان مقاله تمایل حسابداران ویتنامی به تصویب استانداردهای گزارشگری مالی بین المللی (IFRS)
فرمت مقاله انگلیسی  PDF
رشته های مرتبط حسابداری
گرایش های مرتبط حسابداری مالی
مجله بررسی حسابداری آسیا – Asian Review of Accounting
دانشگاه RMIT University – Melbourne – Australia
کلمات کلیدی IFRS؛ ویتنام؛ پذیرش؛ فواید؛ معایب؛ مشروعیت
کلمات کلیدی انگلیسی IFRS; Vietnam; adoption; perception; benefits; disadvantages; legitimacy
شناسه دیجیتال – doi
https://doi.org/10.1108/ARA-03-2017-0052
کد محصول E8406
وضعیت ترجمه مقاله  ترجمه آماده این مقاله موجود نمیباشد. میتوانید از طریق دکمه پایین سفارش دهید.
دانلود رایگان مقاله دانلود رایگان مقاله انگلیسی
سفارش ترجمه این مقاله سفارش ترجمه این مقاله

 

بخشی از متن مقاله:
1. INTRODUCTION

The IFRS website (2017) reports astounding growth of the new accounting standards in the last fifteen years. One hundred fifty jurisdictions have been profiled in terms of the adoption of IFRS across the five regions of Europe (44), Americas (37), Asia and Oceania (33), Africa (23), and Middle-East (13). This accounts for approximately 58 percent of the world gross domestic product (GDP). Of these, 126 (84 percent) jurisdictions have indicated that they would require all domestic publicly accountable companies (those listed on public stock exchanges) to comply with these standards (IFRS website 2017). The first IFRS adoption success was seen in January 2005, when the members of the European Union (EU) simultaneously adopted the IFRS (Sharma et al., 2017) and made IFRS mandatory for all domestic listed companies from the year 2005 onwards. The movement towards IFRS adoption has reached multiple levels in multiple countries. There are some jurisdictions that do not require IFRS and permit its use. There are some jurisdictions that require IFRS for financial institutions but not for listed companies. There are even some that have converged their national accounting standards with IFRS. Finally, there are only a few that are still using their own national standards. IFRS adoption is deeply transformative for people, institutions and processes, reflecting the true nature of the change. That is why Haller et al. (2012) stress the cohesive importance of effects analysis and standards-setting. This is applicable to both national and international accounting bodies. Albu, Albu and Alexander (2014) look into this problem as the interface between the forces representing globalization and localization. Both are mutually transformative of each other. Despite accounting being a common professional practice across the borders, it gets represented through multiple languages and every common professional practice may have a local meaning too. The chaotic details of the change happen to be at the local end. Any kind of final agreement in terms of rules and grammar will have “significant implications not only for financial statement preparers and users, but also for the entire financial reporting institutional infrastructure as well as the level of accounting harmonization” (Jermakowicz 2006, p.67). In the context of multi-cultural developing countries, localization and nationality are not always one and the same. That is why IFRS adoption becomes a challenge in their specific context. The widespread IFRS adoption requires examination of its theoretical perspectives as well as its implications for the accounting profession, and the process of accounting convergence at large. Most studies in this research field have focused on the members of the European Union (EU) and other developed countries (Armstrong et al., 2010; Bayerlein & Farooque, 2012; Neel, 2016; Ipino & Parbonetti, 2017) to examine the effects of their mandatory IFRS adoption.

نوشته مقاله انگلیسی رایگان در مورد تمایل حسابداران به تصویب استانداردهای گزارشگری مالی بین المللی – امرالد 2017 اولین بار در سایت آی اس آی دانلود ISIDL. پدیدار شد.


1. Introduction

Accounting conservatism is a fundamental principle that has always influenced accounting practices and financial statements. In the accounting literature, this concept has been widely discussed, in terms of its variation over time or across different legal and political regimes (Ball et al, 2008; Ball and Shivacumar 2005; Basu 1997; D’Arcy 2001; Gassen et al. 2006; Lara and Mora 2004; Pope and Walker 1999). Zeghal et al. (2012) introduced conservatism as an attribute of the quality of results and found that it decreased following the mandatory adoption of IFRS. Moreover, these authors found that a decrease in conservatism is more important for the group of countries whose local standards diverge significantly from international standards. In an effort to learn more about the consequences for accounting conservatism of adopting IFRS, it is appropriate to examine the potential impact of culture. Indeed, accounting literature has shown that culture is a key factor in explaining international differences. In their study of the differences in international standards, Ding et al. (2005) found that culture significantly explains divergence between local and international standards. Moreover, the authors underline that the legal system, which was often evoked in the accounting literature to explain accounting differences and international harmonization, turns out to be less explanatory than culture does. In this paper, our aim is to analyze the role of culture in explaining the consequences of IFRS adoption. More specifically, we are interested in analyzing the effect of culture on variation in accounting conservatism following the mandatory adoption of IFRS in the European Union. In fact, the application of these standards did not affect all countries in the same way (Gassen et al. 2006; Hung and Subramanyam 2007; Prather-Kinsey et al. 2008; Soderstrom and Sun 2007; Zeghal et al 2011; Zeghal et al. 2012). In a recent study, Borker (2013) proposed to determine a favorable cultural profile for IFRS. The author raised the issue of applying a set of standards known for their close resemblance to the Anglo-American model in regions with different cultures. The impact of culture on accounting systems and therefore on accounting principles seems important. At this stage, we already expect that culture influences accounting conservatism. In fact, Gray (1988) established a link between the cultural dimensions developed by Hofstede and accounting values. We believe that the results of this study will contribute to a better understanding of the consequences of IFRS application This makes it possible to capture certain biases in the accounting data of countries with different cultures, despite their adoption of IFRS. The remainder of the paper is organized as follows: Section 2 presents a review of the relevant literature the objectives of the study and the research hypotheses. Section 3 describes the methodology. Section 4 reports and discusses the results. Finally, section 5 summarizes the findings and concludes the paper.


1. Introduction

The widespread adoption of International Financial Reporting Standards (IFRS), especially since 2005, has arguably been one of the most important developments in the history of accounting. As of April 22, 2016, 131 jurisdictions around the world either permit or require IFRS for domestic listed firms (Delloite, 2016). Certainly, governments, investors, auditors, accountants, business entities, and others have shown a great deal of interest in understanding IFRS. Hence, the purpose of this paper is to review the literature on the determinants and consequences of IFRS adoption.1 A google scholar search on April 22, 2016 using the term “IFRS adoption” alone produced 23,800 results of which 1,250 papers had the search term IFRS adoption in the title. It is a daunting task to review such a vast and still growing body of literature, so this survey do not review every single paper published in journals (or available in electronic form), but rather, restrict our focus to the key issues identified to have effects on IFRS adoption. As the economic consequences of adopting a new set of accounting standards (such as IFRS) are intertwined with the institutional setting of the adopting country, any analysis of the economic consequences of IFRS adoption would require knowledge of the institutional backgrounds of the countries which adopted the IFRS (Judge, Li and Pinsker, 2010). Thus, before reviewing the literature on economic consequences, we briefly outline the key country-specific characteristics associated with IFRS adoption. Economic consequences are also related to the intended purpose or expected benefits of IFRS adoption, given that this is what researchers have explored in identifying and recording economic consequences. Despite wide-spread adoption of IFRS, accounting and financial reporting continues to remain diverse across countries. Differences in accounting practice stem from the fact that each country has a diverse set of information needs because of unique legal, economic, social and political contexts (Ball, 2001, Brown, 2011; Brown and Clinch, 1998), and these result in different accounting standards being prepared (Zeff, 2007). Disparate financial reporting and accounting practices make it very difficult for users of accounting and financial reports to consolidate such information and make comparisons of firms that are listed in different countries (Prather-Kinsey, 2006). In addition, as financial markets become ever more interdependent, there is a greater need for the development of internationally recognized and accepted standards dealing with capital market regulation. Mirza, Holt and Orre (2006) find that IFRS represents a useful instrument designed to create and promote a stable and more secure international regulatory environment.


 

مشخصات مقاله
انتشار مقاله سال 2018
تعداد صفحات مقاله انگلیسی 9 صفحه
هزینه دانلود مقاله انگلیسی رایگان میباشد.
منتشر شده در نشریه اسپرینگر
نوع مقاله ISI
عنوان انگلیسی مقاله Online customer service quality of online shopping: evidence from Dangdang.com
ترجمه عنوان مقاله کیفیت خدمات مشتری آنلاین در خرید آنلاین: شواهد از Dangdang.com
فرمت مقاله انگلیسی  PDF
رشته های مرتبط مدیریت
گرایش های مرتبط تجارت الکترونیک
مجله محاسبه خوشه ای – Cluster Computing
دانشگاه Daxue Avenue 8 – Yichang – Hubei – China
کلمات کلیدی خدمات مشتری آنلاین، کیفیت خدمات مشتری درک شده، خدمات مشتری آنلاین در زمان واقعی، SERVQUAL
کلمات کلیدی انگلیسی Online customer service, Perceived customer service quality, Real-time online customer service, SERVQUAL
شناسه دیجیتال – doi
https://doi.org/10.1007/s10586-018-2565-5
کد محصول E8384
وضعیت ترجمه مقاله  ترجمه آماده این مقاله موجود نمیباشد. میتوانید از طریق دکمه پایین سفارش دهید.
دانلود رایگان مقاله دانلود رایگان مقاله انگلیسی
سفارش ترجمه این مقاله سفارش ترجمه این مقاله

 

بخشی از متن مقاله:
1 Introduction

Customer service means a series of activities to enhance customer satisfaction [1]. Customer service includes pretransaction service, transaction service and post-transaction service [2]. The current customer service tools include Fax, Mail, hot-line Telephone, Email (response automatic or manually), BBS, Online Help Catalog, FAQ, etc. Customer is a key factor for a company to succeed. Not only products quality, products standard, products price, but also customer services can win valuable customers. The previous study shows that the enterprise which build excellent customer relationship may increase their profits more than 60% [3]. With the rapid development of IT, real-time online customer services (icon-style chatting tools such as QQ, MSN, Google talk, and embedded paged or boxed talk, Blog) are mostly applied in industry and focused by scientists. Online customer service system has become an important tool of online marketing. At the same time, it has also become a basic part to exhibit the enterprise and to interact with visitors. It’s a hot topic to find the key factors which influence perceived online customer service quality. Dangdang.com is a world leading integrated shopping website which invested by Chinese Cowan company, American Tiger fund, American IDG, Luxemburg Cambridge group, Asian Growth Capital Fund. Now Dangdang is one of the most popular websites to buy books. This study lists many factors which influence online service quality and customer satisfaction from previous literature, then explores the key factors which influence perceived online customer service quality in online customer services. The study finds that accessibility, reliability, ease-ofuse/availability, interactivity, responsiveness/efficiency, security/privacy have significant influence to perceived online customer service quality (Table 1).

نوشته مقاله انگلیسی رایگان در مورد کیفیت خدمات مشتری آنلاین در خرید آنلاین – اسپرینگر 2018 اولین بار در سایت آی اس آی دانلود ISIDL. پدیدار شد.


 

مشخصات مقاله
انتشار مقاله سال 2018
تعداد صفحات مقاله انگلیسی 11 صفحه
هزینه دانلود مقاله انگلیسی رایگان میباشد.
منتشر شده در نشریه اسپرینگر
نوع مقاله ISI
عنوان انگلیسی مقاله Research on consumers online shopping decision-making and recommendation of commodity based on social media network
ترجمه عنوان مقاله تحقیق در مورد تصمیم گیری خرید آنلاین مشتریان و توصیه کالا بر اساس شبکه رسانه های اجتماعی
فرمت مقاله انگلیسی  PDF
رشته های مرتبط مدیریت، مهندسی فناوری اطلاعات
گرایش های مرتبط تجارت الکترونیک، اینترنت و شبکه های گسترده
مجله محاسبه خوشه ای – Cluster Computing
دانشگاه Business School – Xijing University – China
کلمات کلیدی تجارت الکترونیک، تصمیم گیری خرید آنلاین، قدرت ارتباط شبکه رسانه های اجتماعی
کلمات کلیدی انگلیسی E-commerce, Online shopping decision-making, Social media network relationship strength
شناسه دیجیتال – doi
https://doi.org/10.1007/s10586-018-2296-7
کد محصول E8385
وضعیت ترجمه مقاله  ترجمه آماده این مقاله موجود نمیباشد. میتوانید از طریق دکمه پایین سفارش دهید.
دانلود رایگان مقاله دانلود رایگان مقاله انگلیسی
سفارش ترجمه این مقاله سفارش ترجمه این مقاله

 

بخشی از متن مقاله:
1 Introduction

Along with the rapid development of e-commerce, social media network application development is rapid. According to relevant data, due to micro-blog users and online shopping consumers have a high degree of coincidence, in recent years, many power companies to use micro-blog to do their own products to promote sales of the network. Electronic business enterprises to social media network as a tool to promote their own brand of culture, to provide users with product-related knowledge and after-sales service, collecting the latest market consumer information, and establish links with potential users; to enhance their brand competitiveness, Low, return as high as possible marketing purposes. Social media network platform has its unique advantages, relative to the traditional communication platform, more open environment, user interaction and information accuracy and so on. And especially Sina micro-blog as the media from the era of the most prominent representatives of electricity companies can use its spread quickly and more accurately spread their own brand concept, the latest information on products developed by enterprises to strengthen ties with consumers and so on, Making the first time users receive the latest information and follow-up services and so on, and to this end to stimulate the purchase of consumer demand, and enterprises to maintain closer ties, enhance the trust relationship. Sina micro-blog to bring network users interactive experience can promote their emotional exchange and trust increase; and microblog own interesting to attract users to participate in various activities, desire, and for the harmonious relationship between communication. Therefore, Sina micro-blog for the generation of social media network on the consumer’s network trust more and more, and ultimately lead the consumer’s online purchasing decision-making behavior. In this paper, we use network trust as an intermediate variable to analyze how user’s cognitive ability, relationship strength and interaction affect consumers’ online shopping decision, and use multi-element Level regression of the open Sina micro-blog data set experimental validation.

نوشته مقاله انگلیسی رایگان در مورد تصمیم گیری خرید آنلاین مشتریان بر اساس رسانه های اجتماعی – اسپرینگر 2018 اولین بار در سایت آی اس آی دانلود ISIDL. پدیدار شد.


 

مشخصات مقاله
انتشار مقاله سال 2018
تعداد صفحات مقاله انگلیسی  27 صفحه
هزینه دانلود مقاله انگلیسی رایگان میباشد.
منتشر شده در نشریه اسپرینگر
نوع مقاله ISI
عنوان انگلیسی مقاله Towards exploring when and what people reviewed for their online shopping experiences
ترجمه عنوان مقاله چه افرادی و چه زمانی برای تجربیات خرید آنلاین خود تجدید نظر می کنند
فرمت مقاله انگلیسی  PDF
رشته های مرتبط مدیریت
گرایش های مرتبط تجارت الکترونیک
مجله مجله علوم و مهندسی سیستم ها – Journal of Systems Science and Systems Engineering
دانشگاه University of Electronic Science and Technology of China – China
کلمات کلیدی تجارت الکترونیک، بررسی آنلاین، دینامیک بررسی، نظر کاوی
کلمات کلیدی انگلیسی E-commerce, online review, review dynamics, opinion mining
شناسه دیجیتال – doi
https://doi.org/10.1007/s11518-016-5318-0
کد محصول E8386
وضعیت ترجمه مقاله  ترجمه آماده این مقاله موجود نمیباشد. میتوانید از طریق دکمه پایین سفارش دهید.
دانلود رایگان مقاله دانلود رایگان مقاله انگلیسی
سفارش ترجمه این مقاله سفارش ترجمه این مقاله

 

بخشی از متن مقاله:
1. Introduction

Online review, a form of customers’ feedback on E-commerce, has become an important channel for both consumers and producers to provide product information from a customer’s perspective (Park and Lee 2009, Zhu and Zhang 2010). It has been witnessed that Web 2.0 technologies have attracted an increasing number of people with various backgrounds to become active online writers and viewers (Cheng et al. 2012). As a result, a great number of reviews have been generated with different motivations (Kraut and Resnick 2012), in which the reviewing behaviors are more diverse and the language words used in reviewed contents are sparser than those generated by people who have similar backgrounds and a pure motivation for sharing information of product quality. Therefore, to understand information more precisely from massive and various online reviews, a feasible way is not only to explore what users said, but also why they said. However, in real applications, reviewers will not explain why they post reviews online, especially for those extrinsic reasons – such as status, financial reward, or social influence. Fortunately, part of a reviewer’s motivations can be observed by her/his reviewing behaviors, such as reviewing quality (posting a long or short review), promptness (posting a quick or lazy review), and attitude (posting review actively or passively) (Liu et al. 2008). By observing actual reviewing behaviors, we can infer immediate reasons why they review, even if they only write occasional reviews (Brown 2012). For example, if one were offended, or staffs were rude in online shopping process, people might take a quick reaction to express a grievance or warn others. Thus, the task of exploring reviewers’ behaviors (how they said) and further understanding reviewers’ exact opinions from massive and sparse online reviews becomes more important, especially, when these reviews are associated with some specific reviewing behaviors. In literature, most research has focused on mining the contents of reviews, for opinion (feature) extraction (Dave et al. 2003, Hu and Liu 2004, Pang and Lee 2008, Zhang et al. 2010), sentiment analysis (Cui 2006, Pang and Lee 2008), collaborative filtering (Zhang et al. 2014, Almahairi et al. 2015), and sales forecasting (Chintagunta et al. 2010, Yu et al. 2012). Whereas, customers’ reviewing behaviors have been overlooked. In this work, we employ the reviewing behavior dynamics method and the review-feature-based opinion mining method to explore the relationship between people’s reviewing manners (i.e., timely) and their reviewing opinions (what they talk about). The main contributions of this paper lie in two aspects. First, we present an analytical framework to explore the customers’ reviewing behavior dynamics. Second, we present a review-to-feature mapping method to solve the opinion mining problem for exploring the aspects from a novel perspective of customer purchasing-reviewing behavior similarity. The rest of this paper is organized as follows. Section 2 presents related work. Section 3 sketches out the methodology in detail. Section 4 shows and discusses the experimental results. Section 5 summarizes some managerial insights and Section 6 concludes the paper.

نوشته مقاله انگلیسی رایگان تجدیدنظر افراد در مورد تجربیات خرید آنلاین خود – اسپرینگر 2018 اولین بار در سایت آی اس آی دانلود ISIDL. پدیدار شد.

آخرین دیدگاه‌ها

    دسته‌ها