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مشخصات مقاله
انتشار مقاله سال 2017
تعداد صفحات مقاله انگلیسی 14 صفحه
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منتشر شده در نشریه IEEE
نوع مقاله ISI
عنوان انگلیسی مقاله Social Media, Social Capital, and Knowledge Sharing in an Enterprise
ترجمه عنوان مقاله رسانه اجتماعی، سرمایه اجتماعی و اشتراک گذاری دانش در یک شرکت
فرمت مقاله انگلیسی  PDF
رشته های مرتبط مهندسی فناوری اطلاعات، مدیریت
گرایش های مرتبط اینترنت و شبکه های گسترده، مدیریت دانش، مدیریت کسب و کار
مجله فناوری اطلاعات حرفه ای – IT Professional
دانشگاه University of North Carolina – Chapel Hill – Manning Hall – USA
شناسه دیجیتال – doi 10.1109/MITP.2017.265105759
کد محصول E8031
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بخشی از متن مقاله:
Introduction

The rapid uptake of social media in social and organizational contexts, combined with growing interest in the broader digital transformation that they enable, raises pertinent questions about uses of these tools for knowledge sharing (KS) in organizations. Social media are now considered one of the few megatrends defining the digital transformation of business across many industries [1]. This article is motivated by two broad phenomena: (1) the importance of informal knowledge-sharing in organizations, and (2) the rapid rise in the variety and prevalence of social technologies. The concept of social media can include both (1) public social technologies such as blogs, wikis, and major public social networking sites (e.g., Facebook, Twitter and LinkedIn), and (2) enterprise social networking technologies used by a host organization (such as Jive, Yammer, SocialCast, and SocialText). The empirical basis of this article is a field study focused on the uses of a variety of social media by knowledge workers from 17 consulting firms. These firms are archetypal knowledgeintensive environments and can be considered harbingers of possible futures in the industry. This work combined four forms of data collection: interviews, micro-studies of practice, documents, and system level data. However, the primary source of data for this research isthe interviews with consultants from multiple management consulting firms. We interviewed 58 consultants and pursued a broad range (maximum variation sample) of age, gender, and position level in the organizations (managers vs. non-managers). The interviews elicited how these workers share knowledge within and across boundaries, and how social media support their knowledge practices. Table 1 outlines the demographics and social media use of the participants. System-level data were particularly useful in capturing the ways that LinkedIn and Twitter were perceived and used. Uses of Facebook and internal social networking systems were self-reported via interviews.

نوشته مقاله انگلیسی رایگان در مورد رسانه و سرمایه اجتماعی و اشتراک دانش در یک شرکت – IEEE 2017 اولین بار در دانلود مقالات ISI. پدیدار شد.


 

مشخصات مقاله
انتشار مقاله سال 2017
تعداد صفحات مقاله انگلیسی 6 صفحه
هزینه دانلود مقاله انگلیسی رایگان میباشد.
منتشر شده در نشریه IEEE
نوع مقاله ISI
عنوان انگلیسی مقاله Predicting the Evolution of Communities in Social Networks Using Structural and Temporal Features
ترجمه عنوان مقاله پیش بینی تکامل جوامع در شبکه های اجتماعی با استفاده از ویژگی های ساختاری و موقت
فرمت مقاله انگلیسی  PDF
رشته های مرتبط مهندسی فناوری اطلاعات
گرایش های مرتبط اینترنت و شبکه های گسترده، شبکه های کامپیوتری
مجله دوازدهمین کارگاه بین المللی در زمینه انطباق و شخصی سازی رسانه های معنایی و اجتماعی – 12th International Workshop on Semantic and Social Media Adaptation and Personalization
دانشگاه National and Kapodistrian University of Athens – Greece
شناسه دیجیتال – doi 10.1109/SMAP.2017.8022665
کد محصول E8032
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بخشی از متن مقاله:
I. INTRODUCTION

Social networks evolve over time as a result of the activity of their users. New users join the network, old ones cease to be active or depart, while edges representing user interaction can be created, destroyed or exhibit a complex intermittent behaviour, giving rise to a dynamic network. Predicting the future form of a social network presents an interesting challenge with numerous applications, such as in marketing to locate appropriate groups of users on which to target advertisements, criminology to identify growing cliques of delinquent individuals that require immediate attention and journalism to uncover developing stories. One of the first prediction problems to be investigated in the context of social networks was edge prediction. Edge prediction refers to predicting whether an interaction (edge) will occur between two users of the network [1]–[3]. A related problem is that of edge sign prediction, where the goal is to infer whether an interaction between two users has a positive or negative context [4]–[6]. Communities represent the mesoscale structure of the social network and are implicitly formed as users with the same interests closely interact. As the interests of users change over time so do the communities, which may reduce or increase in size, or, even completely disappear from the network. Community evolution prediction concerns the prediction of the future form of a community given its present and past form and has been a hot research topic lately [7]–[10]. In this work we focus on four popular evolutionary phenomena of communities; growth, shrinkage, continuation and dissolution [7]. We present a framework for predicting these types of evolution that covers all the necessary steps involved, including the preprocesing of the data, the detection and tracking of the communities, the extraction of features to represent the communities and finally the training of a predictive model that discriminates the four evolutionary events. Particular focus is placed on employing an extensive set of structural and temporal features that capture various characteristics of the communities in order to get accurate predictions. To test the proposed framework, experiments are performed on a reallife social network dataset obtained from the Mathematics Stack Exchange Q&A site. Results confirm the efficacy of our framework and the importance of using a mixture of structural and temporal features. The rest of paper is organized as follows. In Section II we provide a review of related on work on methods for community evolution prediction. In Section III we present our framework for community evolution prediction placing special focus on the extraction of appropriate features to represent communities. Next, in Section IV we present experiments using a real-life social network. Finally, in Section V concludes this work and offers directions for future work.

نوشته مقاله انگلیسی رایگان در مورد پیش بینی تکامل جوامع در شبکه های اجتماعی – IEEE 2017 اولین بار در دانلود مقالات ISI. پدیدار شد.


 

مشخصات مقاله
انتشار مقاله سال 2017
تعداد صفحات مقاله انگلیسی 5 صفحه
هزینه دانلود مقاله انگلیسی رایگان میباشد.
منتشر شده در نشریه الزویر
نوع مقاله ISI
عنوان انگلیسی مقاله Life satisfaction data in a developing country: CaliBRANDO measurement system
ترجمه عنوان مقاله اطلاعات رضایت از زندگی در توسعه کشور: سیستم سنجش کالیبرندو
فرمت مقاله انگلیسی  PDF
رشته های مرتبط روانشناسی، علوم اجتماعی
گرایش های مرتبط روانشناسی عمومی، پژوهشگری اجتماعی
مجله  اطلاعات مختصر – Data in Brief
دانشگاه Universidad Icesi – Observatorio de Políticas Públicas – Colombia
کلمات کلیدی رضایت از زندگی، عملکرد دولت، کلمبیا، آمریکای جنوبی
کلمات کلیدی انگلیسی Life satisfaction, Government performance, Colombia, South America
شناسه دیجیتال – doi https://doi.org/10.1016/j.dib.2017.06.038
کد محصول E8033
وضعیت ترجمه مقاله  ترجمه آماده این مقاله موجود نمیباشد. میتوانید از طریق دکمه پایین سفارش دهید.
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بخشی از متن مقاله:
1. Data

CaliBRANDO is a survey conducted annually by the Observatory of Public Policies (POLIS) of Universidad Icesi since 2014. This survey measures life satisfaction and is the only study in Colombia created with the main objective of measuring subjective wellbeing. CaliBRANDO is representative in terms of the city´s gender distribution, socioeconomic strata and race/ethnicity composition. Surveys are conducted via face-to-face interviews with adults (18 and older) by trained pollsters in 53 locations across the city. To ensure data quality, during fieldwork there are four pollsters’ supervisors present. Informants are randomly selected. Respondents are approached by explaining the objective of the study, assuring confidentiality, and emphasizing that the data will be used for academic purposes. In addition, it is made clear to respondents that they could stop the survey at any time and participation is voluntary. Respondents are measured during the survey in terms of their weight, height and abdominal circumference. For this purpose, each pollster has an electronic scale and a meter tape. CaliBRANDO uses a stratified multi-stage sampling system; every year about 1200 surveys are completed. Information is collected in eight areas: sociodemographic information, life satisfaction, educational attainment and expectations, employment and job quality, income and living standards, health, satisfaction with government performance, and satisfaction with personal domains. The next section explains each area in detail. This study follows local and international rules for empirical research and is approved by the Institutional Review Board of Universidad Icesi. Likewise, respondents provide verbal consent before survey commencement. CaliBRANDO data are available at: www.icesi.edu.co/polis/. There is a yearly policy brief displaying principal findings, available in Spanish and English [1]. CaliBRANDO data are used for three purposes: 1. Produce academic research. 2. Generate a yearly policy brief aimed at disseminating academic research on life satisfaction to a broader array of stakeholders beyond academia, including the public. 3. Provide information to local government about life satisfaction and its relationships with government performance.

نوشته مقاله انگلیسی رایگان در مورد اطلاعات رضایت از زندگی در توسعه کشور – الزویر 2017 اولین بار در دانلود مقالات ISI. پدیدار شد.


 

مشخصات مقاله
انتشار مقاله سال 2017
تعداد صفحات مقاله انگلیسی 23 صفحه
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منتشر شده در نشریه اسپرینگر
نوع مقاله ISI
عنوان انگلیسی مقاله An Ethical Perspective on Necro-Advertising: The Moderating Effect of Brand Equity
ترجمه عنوان مقاله یک چشم انداز اخلاقی در مورد تبلیغات Necro: اثر تعدیل کننده ارزش برند
فرمت مقاله انگلیسی  PDF
رشته های مرتبط مدیریت
گرایش های مرتبط بازاریابی
مجله مجله اخلاق تجاری – Journal of Business Ethics
دانشگاه IE´SEG School of Management – Paris – France
کلمات کلیدی ارزش برند، تایید شخصیت های برجسته، تبلیغات Necro، اخلاق گرایی مصرف کننده (CPE)، تئوری سیگنالینگ
کلمات کلیدی انگلیسی Brand equity, Celebrity endorsement, Necroadvertising, Consumer perceived ethicality (CPE), Signaling theory
کد محصول E8000
وضعیت ترجمه مقاله  ترجمه آماده این مقاله موجود نمیباشد. میتوانید از طریق دکمه پایین سفارش دهید.
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بخشی از متن مقاله:
Introduction

The posthumous career of Albert Einstein is particularly active: since his death the scientist has appeared in advertisements for General Motors, Apple, Microsoft, Intel, Xerox and Chrysler, among others. With necro-advertising, i.e., the use of deceased celebrities (delebs) in advertising, late individuals increasingly compete with living celebrities (celebs) as product presenters. More importantly, in contrast to celebrity endorsement, necro-advertising is relatively inexpensive. D’Rozario and Bryant (2013) compare the £30 million deal between Gillette and David Beckham to the $20,000 license fee to use James Dean’s image for 1 year. Therefore, it is not surprising that necro-advertising may be much more accessible to brands that could not afford an association with a living celebrity. Contrary to celebs, who are regularly associated with high-equity brands, delebs also appear in ads for low-equity brands. Illustrating this, Marilyn Monroe has appeared not only in ads for high-equity brands like Dior, but also in ads for less renowned brands like Sexy Hair, and the hair salons Red17 and Ryf Coiffeur. Similarly, various delebs have recently appeared in ads for low-equity brands: Michael Jackson, John Lennon and Jimmy Hendrix for the Brazilian bar Zapata Bar in 2014, Albert Einstein, Martin Luther King and Muhammad Ali for the South African library Bookdealers in 2011, and Lucille Ball, James Dean, Dean Martin and Marlon Brando in 2008 for Armstrong Laminate Flooring (‘‘Appendix 1’’). These examples show that delebs appear in ads for low-equity brands with which they may not have agreed to associate during their lifetime. As such, the role of brand equity may be questioned to assess how consumers perceive an association between a brand and a deleb. Indeed, in contrast with celebrity endorsement, necroadvertising associates a brand with individuals (i.e., the delebs) who cannot give their consent for the use of their image. Although the vast majority of brands (low and high equity) using necro-advertising signed a legal binding agreement with the deleb’s estate (D’Rozario and Bryant 2013), some companies use delebs’ image without clearing the publicity rights, as illustrated by the 2010 lawsuit opposing General Motors and the estate of Albert Einstein over trademark infringement. Because the legal agreements between the brand and the deleb’s estate are not explicitly disclosed to consumers, necro-advertising constitutes an ideal setting of uncertain information to investigate how consumers may make inferences regarding the existence of such agreements based on prior brand knowledge.

نوشته مقاله انگلیسی رایگان در مورد تبلیغات Necro: اثر تعدیل کننده ارزش برند – اسپرینگر 2017 اولین بار در دانلود مقالات ISI. پدیدار شد.


 

مشخصات مقاله
انتشار مقاله سال 2018
تعداد صفحات مقاله انگلیسی 16 صفحه
هزینه دانلود مقاله انگلیسی رایگان میباشد.
منتشر شده در نشریه اسپرینگر
نوع مقاله ISI
عنوان انگلیسی مقاله Strengthening internal brand equity with brand ambassador programs: development and testing of a success factor model
ترجمه عنوان مقاله تقویت ارزش های برند داخلی با برنامه های سفارشی برند: توسعه و آزمایش مدل عامل موفقیت
فرمت مقاله انگلیسی  PDF
رشته های مرتبط مدیریت
گرایش های مرتبط بازاریابی
مجله مجله مدیریت برند – Journal of Brand Management
دانشگاه Koblenz University of Applied Sciences – Germany
کلمات کلیدی سفیر برند، تحقیق مطالعه موردی، برند داخلی، جهت گیری برند، عوامل موفقیت
کلمات کلیدی انگلیسی Brand ambassador, Case study research, Internal branding, Brand orientation, Success factors
کد محصول E8001
وضعیت ترجمه مقاله  ترجمه آماده این مقاله موجود نمیباشد. میتوانید از طریق دکمه پایین سفارش دهید.
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بخشی از متن مقاله:
Introduction

 Internal branding is a relatively new term, which was first used in 1999 (Keller 1999; Thomson et al. 1999), followed by numerous books and articles that have been published since then. The increasing relevance of the internal anchorage of the brand is particularly reasoned by broadening the brand concept to services, b-to-b and non-profit markets, which are dominated by corporate brands. These markets are characterized by a lower relevance of mass communication and packaging and a higher relevance of face-to-face communication and personal interaction. Therefore, company employees are pivotal brand touch points and fundamental drivers of brand equity, while they are also positive brand communicators. Much academic research has tested the link between internal brand anchorage and external brand performance (Baumgarth and Schmidt 2010; Burmann et al. 2009a; Henkel et al. 2007), while most studies have supported the positive impact of the former on the latter; hence, the question of how management can increase internal brand anchorage, has gained importance. Leadership, communication and human resource management were identified as potential areas of interest (Burmann and Zeplin 2005). While leadership (Morhart et al. 2009; Vallaster and de Chernatony 2006; Dunn and Davis 2004) and communication (Gilly and Wolfinbarger 1998; Wentzel et al. 2010) were tested by empirical studies, scientific knowledge of the impact of HR activities on brand anchorage has received less attention amongst marketing scholars. Therefore, knowledge about brand ambassador programs (BAPs) is predominately anecdotal (Causon 2004; Rehmet and Dinnie 2013; Koch 2014). The aim of this article was to identify BAPs’ success factors by first defining the corresponding term, followed by a BAP framework based on the literature that was reviewed. A longitudinal case study about an insurance company that we for reasons of anonymity called BetterLife tested the practical application of the framework, while the results of the case study were used to adapt the model.

نوشته مقاله انگلیسی رایگان در مورد تقویت ارزش برند داخلی با برنامه سفارشی برند – اسپرینگر 2018 اولین بار در دانلود مقالات ISI. پدیدار شد.


 

مشخصات مقاله
انتشار مقاله سال 2017
تعداد صفحات مقاله انگلیسی 33 صفحه
هزینه دانلود مقاله انگلیسی رایگان میباشد.
منتشر شده در نشریه امرالد
نوع مقاله ISI
عنوان انگلیسی مقاله Impact of Fashion Innovativeness on Consumer-Based Brand Equity
ترجمه عنوان مقاله تاثیر نوآوری مد بر ارزش برند مبتنی بر مصرف کننده
فرمت مقاله انگلیسی  PDF
رشته های مرتبط مدیریت
گرایش های مرتبط بازاریابی
مجله مجله بازاریابی مصرف کننده – Journal of Consumer Marketing
دانشگاه University of Arkansas – Fayetteville – Arkansas – USA
کد محصول E8002
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بخشی از متن مقاله:
Impact of Fashion Innovativeness on Consumer-Based Brand Equity

Brand equity is the brand’s overall strength (Aaker, 1991). Brand equity refers to the value derived from consumer recognition of the overall superiority of a particular brand, which raises a firm’s competitive advantage based on brand value propositions besides low price (Lassar et al., 1995). According to Keller (1993), consumer-based brand equity (hereafter CBBE) occurs when a brand’s marketing mix leads to the following consumer responses: familiarity with the brand; favorable, strong, and unique brand associations; and consequent consumer loyalty toward the brand. Brand associations consist of the amalgamation of meanings that a consumer connects to a brand (Aaker, 1991). These associations are categorized as cognitive, sensory, or affective dimensions, yet most branding studies concentrate on the cognitive aspects of consumer associations (Cho et al., 2015). Research supports Keller’s (1993) noted impact of CBBE, as it has been linked to preferential evaluations of the brand by consumers (Hoeffler and Keller, 2003) as well as increased consumer confidence and trust in their purchase decisions (Lassar et al., 1995). These responses lead to higher levels of consumer satisfaction and repeat-purchase intentions (Buil et al., 2013), along with an increased willingness to pay a premium price for the brand (Hoeffler and Keller, 2003). Consequently, these consumer responses help to ensure the success of the brand (Lassar et al., 1995; Keller, 1993). It follows that creating and maintaining equity among customers should be a top priority for brands (Aaker, 1991) and a topic of future study by researchers. Despite numerous models of brand equity, researchers (Davcik et al., 2015) have noted the need for further research on drivers of brand equity formation. Research has focused on brand equity measures such as brand awareness, associations, image, and loyalty (see Buil et al., 2013) and influencing factors such as marketing mix variables (e.g., Cobb-Walgren et al., 1995; Yoo et al., 2000). However, non-marketing mix factors, such as consumer variables, have received little attention (Yasin et al., 2007). Further investigation should focus on the role of the consumer in brand equity creation (Davcik et al., 2015; Yasin et al., 2007). Consumer innovativeness—the propensity of consumers to buy or adopt new products (Midgely and Dowling, 1978)—may be particularly important to building equity for brands that depend on frequent product innovation to drive consumer demand, such as fashion-related brands. Such brands consist of appearance-related products including apparel, footwear, cosmetics, and jewelry. Consumer innovativeness leads to adoption of product innovations that build awareness of and purchasing confidence in the new product by others in the product adoption cycle (e.g., early majority consumers) (Kim et al., 2011). Therefore, it is important to determine what role innovativeness plays in the CBBE model.

نوشته مقاله انگلیسی رایگان در مورد تاثیر نوآوری مد بر ارزش برند مبتنی بر مصرف کننده – امرالد 2017 اولین بار در دانلود مقالات ISI. پدیدار شد.


 

مشخصات مقاله
انتشار مقاله سال 2017
تعداد صفحات مقاله انگلیسی 17 صفحه
هزینه دانلود مقاله انگلیسی رایگان میباشد.
منتشر شده در نشریه وایلی
نوع مقاله ISI
عنوان انگلیسی مقاله A novel marketing mix and choice architecture framework to nudge restaurant customers toward healthy food environments to reduce obesity in the United States
ترجمه عنوان مقاله بازاریابی جدید برای کشاندن مشتریان رستوران به سمت محیط غذایی سالم برای کاهش چاقی
فرمت مقاله انگلیسی  PDF
رشته های مرتبط مدیریت، پزشکی
گرایش های مرتبط بازاریابی، علوم تغذیه
مجله بررسی چاقی – Obesity Reviews
دانشگاه Virginia Polytechnic Institute and State University – USA
کلمات کلیدی  معماری انتخابی، محیط غذای سالم، بازاریابی آمیخته، رستوران ها
کلمات کلیدی انگلیسی choice architecture, healthy food environments, marketing mix, restaurants
کد محصول E8006
وضعیت ترجمه مقاله  ترجمه آماده این مقاله موجود نمیباشد. میتوانید از طریق دکمه پایین سفارش دهید.
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بخشی از متن مقاله:
Introduction

The restaurant industry in the United States (U.S.) and globally is highly competitive, dynamic and profitable. The National Restaurant Association projected U.S. sales to exceed $780 billion in 2016 (1) (Table 1). The top 20 U.S.-headquartered quick-service (QSR), fast-casual (FCR) and full-service restaurant (FSR) chains generated over $155 billion dollars between 2015 and 2016 (2). Several U.S.-headquartered chains (i.e. McDonald’s, Subway, Yum! Brands, Burger King and Domino’s Pizza) operate franchise businesses in 70 to 100 countries worldwide (3–7). Table 1 provides definitions of commonly used terms to describe the restaurant sector. Recent marketing research suggests that nearly two-thirds of Americans visit fast food restaurants (hereafter called QSRs) and 40% visit FCRs every week (8). Yet half of Americans struggle to find healthy options at restaurants (9). An international study of adults across 10 countries found that less than 20% were satisfied with healthy restaurant menu options (10). Extensive evidence reveals that people’s consumption of food and beverage products sold by or purchased at FSRs and limited-service restaurants (LSRs), which include QSRs and FCRs, are high in fat, sugar and sodium (HFSS), which is associated with poor diet quality and increased risk of obesity and diet-related non-communicable diseases (NCDs) (11–19). In 2014, more than two-thirds (70.7%) of American adults were overweight or obese (20), and 32.4% of American children and adolescents, ages 2–19 years, were overweight or obese (21). Nearly 2.7 billion adults will be overweight or obese worldwide by 2025 (22). Reducing the frequency and amount of HFSS restaurant offerings may help to reduce obesity and NCD risks, especially among children and adolescents (23). Restaurant owners and managers currently use marketing mix principles (i.e. product, place, price and promotion) to build corporate brand awareness and loyalty among individuals who purchase and consume products that generate revenue to maximize company profits (24,25). Wansink (26) has emphasized the importance of restaurants using marketing principles to make healthy food and beverage choices more convenient (to see, order, pick up and consume); attractive (via name, appearance, price and expectations); and normal (to order, purchase, serve and eat) to promote healthy dietary goals among individuals and populations. However, restaurant owners do not comprehensively combine marketing mix principles with choice architecture strategies, which include interventions that design choices in different ways to influence people’s decision-making and behaviours in micro-environments.

نوشته مقاله انگلیسی رایگان در مورد بازاریابی برای کشاندن مشتریان به سمت محیط غذایی سالم – وایلی 2017 اولین بار در دانلود مقالات ISI. پدیدار شد.


 

مشخصات مقاله
انتشار مقاله سال 2018
تعداد صفحات مقاله انگلیسی 11 صفحه
هزینه دانلود مقاله انگلیسی رایگان میباشد.
منتشر شده در نشریه الزویر
نوع مقاله ISI
عنوان انگلیسی مقاله Does happiness data say urban parks are worth it?
ترجمه عنوان مقاله تصدیق ارزشمند بودن پارک های شهری با اطلاعات شادی
فرمت مقاله انگلیسی  PDF
رشته های مرتبط مهندسی معماری، شهرسازی، جغرافیا
گرایش های مرتبط طراحی شهری، برنامه ریزی شهری
مجله چشم انداز و برنامه ریزی شهری – Landscape and Urban Planning
دانشگاه Korea Culture & Tourism Institute – Republic of Korea
کلمات کلیدی پارک شهری، شادی، آمادگی پرداخت، سئول
کلمات کلیدی انگلیسی Urban park, Happiness, Willingness-to-pay, Seoul
کد محصول E8007
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بخشی از متن مقاله:
1. Introduction

Contemporary urban life generates numerous physical illnesses and chronic stress that lead to disease and cancer. Residents who live in large cities (e.g., New York, Tokyo, London, and Seoul) are likely to experience such physical stresses that decrease individual subjective well-being (Lewis & Booth, 1994; White, Alcock, Wheeler, & Depledge, 2013). Scholars have emphasized that urban parks, green spaces, and recreational places are important for providing residents with physical and emotional benefits in a variety of ways (Grahn & Stigsdotter, 2010). More specifically, people can relieve mental fatigue in urban green spaces, which serve as a resource for physical activities as well as relaxation and restoration (Booth, Roberts, & Laye, 2012). There is much empirical evidence to support the idea that natural amenities (e.g., urban parks, forests, and green belts) in an urban area contribute to the quality of life of urban dwellers. For example, natural amenities not only function as important environmental services such as purifying air and water, filtering noise and wind, and stabilizing microclimate in urban contexts, but also provide social and psychological services that improve residents’ subjective well-being (Chiesura, 2004). Urban parks also offer opportunities for contact with other people, which enhances social engagement and cohesion of those who live alone or are isolated (Pfeiffer & Cloutier, 2016). In spite of the recognition of these important roles of urban parks, less scientific attention has been paid to the effects of urban parks on the subjective well-being of urban dwellers. In addition, most previous studies have not addressed the relationship between urban parks and human well-being as a concept that encompasses the physical, mental, and social domains (van Kamp, Leidelmeijer, Marsman, & Hollander, 2003). They have only focused on specific functions of urban parks, such as the improvement of physical health (Maas, Verheij, Groenewegen, Vries, & Spreeuwenberg, 2006; Mitchell & Popham, 2007), reductions in stress (Berman, Jonides, & Kaplan, 2008), and increases in recreational activities (Santos, Mendes, & Vasco, 2016). This leaves a gap in our understanding of how providing urban parks affects urban residents’ subjective well-being, especially their overall happiness. Recently, scholars have begun to use happiness data measured using one question to assess experienced life satisfaction, in order to examine how neighborhoods or environmental factors affect individual subjective well-being. (Brereton, Clinch, & Ferreira, 2008; Dolan & Kahneman, 2008; Frey, Luechinger, & Stutzer, 2010; Kahneman & Sugden, 2005; Levinson, 2012). They have argued that subjective wellbeing (Individual self-reported “subjective well-being”, “happiness”, or “life satisfaction” can be used as an empirical approximation to “experienced utility”, see MacKerron, 2012) is affected not only by individual characteristics such as age, marital status, income, and physical health, but also by living environment characteristics such as public services, transportation infrastructures, and natural amenities. Although increasing attention has been paid to the function of urban parks on the subjective well-being of urban dwellers in various cities (Ambrey & Fleming, 2014; Scopelliti et al., 2016), there is still not enough understanding of the effects of urban parks on residents’ overall happiness. Particularly, there is only a few studies to connect the benefits of urban parks and individual happiness using self-reported happiness data (Ambrey & Shahni, 2017). A more comprehensive assessment of urban parks based on individual subjective well-being with additional case studies focusing on large cities is worthwhile for reconsidering the importance of urban parks for residents in large urban areas (Cloutier & Pfeiffer, 2015).

نوشته مقاله انگلیسی رایگان در مورد تصدیق ارزشمند بودن پارک های شهری با اطلاعات شادی – الزویر 2018 اولین بار در دانلود مقالات ISI. پدیدار شد.


 

مشخصات مقاله
انتشار مقاله سال 2018
تعداد صفحات مقاله انگلیسی 14 صفحه
هزینه دانلود مقاله انگلیسی رایگان میباشد.
منتشر شده در نشریه الزویر
نوع مقاله ISI
عنوان انگلیسی مقاله An evaluation of participatory mapping methods to assess urban park benefits
ترجمه عنوان مقاله یک ارزیابی مشارکتی روش های نقشه برداری برای سنجش مزایای پارک شهری
فرمت مقاله انگلیسی  PDF
رشته های مرتبط مهندسی معماری، شهرسازی، عمران، جغرافیا
گرایش های مرتبط طراحی شهری، سیستم اطلاعات جغرافیایی، برنامه ریزی شهری
مجله چشم انداز و برنامه ریزی شهری – Landscape and Urban Planning
دانشگاه California Polytechnic State University – United States
کلمات کلیدی پارک های شهری، فعالیت بدنی، فواید، مشارکت عمومی سیستم اطلاعات جغرافیایی، PPGIS، برنامه ریزی شهری
کلمات کلیدی انگلیسی Urban parks, Physical activity, Benefits, Public participation GIS, PPGIS, Urban planning
کد محصول E8008
وضعیت ترجمه مقاله  ترجمه آماده این مقاله موجود نمیباشد. میتوانید از طریق دکمه پایین سفارش دهید.
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بخشی از متن مقاله:
1. Introduction

Urbanization is a dominant global trend with over half the world’s population now living in cities (United Nations, 2015). Urban parks and greenspaces are widely held to contribute to human well-being and quality of life (Chiesura, 2004; Larson et al., 2016), but the empirical evidence for the link between human well-being and urban green space is weak due to poor study design, confounding effects, bias or reverse causality, and weak statistical associations (Lee & Maheswaran, 2011). The diversity and variability in urban populations, in combination with the heterogeneity of urban physical environments, make assessing urban greenspace benefits challenging. Urban design and planning outcomes that provide for parks and conserve greenspaces appear broadly justified based on perceived benefits, but parks and greenspaces do not contribute equally to the collective benefit enjoyed by urban inhabitants. In many cases, physical, psychological, and social health benefits appear inequitably distributed across urban populations (Jennings, Larson, & Yun, 2016). Further, perceived access to urban parks (Wang, Brown, Liu, & Mateo-Babiano, 2015) or a favorable orientation to nature (Lin, Fuller, Bush, Gaston, & Shanahan, 2014) appear more important than geographic access or proximity in predicting urban park use. A variety of social research methods have been used to examine the putative benefits of urban parks and greenspaces. Participatory mapping methods, alternatively called public participation GIS (PPGIS), participatory GIS (PGIS), or volunteered geographic information systems (VGI), are increasingly used as a social research tool to assess the multiple benefits of urban parks and greenspaces. These methods offer an alternative to self-reporting surveys, activity logs, and direct observation methods such as SOPARC (McKenzie, 2005) for identifying the public health benefits from park activities (Brown, Schebella, & Weber, 2014). Further, these participatory mapping methods have the flexibility to identify broader social values and cultural ecosystem services associated with urban greenspaces (Tyrväinen, Mäkinen, & Schipperijn, 2007; Ives et al., 2017; Rall, Bieling, Zytynska, & Haase, 2017; Ribeiro & Ribeiro, 2016). Participatory mapping methods for assessing urban park and greenspace benefits have multiple threats to research validity. Some of the key validity issues for the spatial mapping of benefits include the variables/constructs being mapped, spatial scale of the study area (e.g., park, suburb, or entire urban area), physical landscape variability (e.g., water, vegetation, topography), park/greenspace facilities/amenities, distance from domicile, accessibility, park/greenspace classification, and population sampling representativeness. To date, these methodological issues have not been comprehensively addressed within the same study, with reported studies examining a subset of these research issues. In this study, the research objectives are to: (1) assess whether findings about the distribution of park benefits (physical, environmental, psychological, social) identified in previous participatory mapping studies that were limited in scope and scale are applicable to a large, diverse urban park system; and (2) examine the methodological challenges for scaling-up participatory mapping methods to assess urban park benefits in a large urban park system.

نوشته مقاله انگلیسی رایگان در مورد روش های نقشه برداری برای سنجش مزایای پارک شهری – الزویر 2018 اولین بار در دانلود مقالات ISI. پدیدار شد.


 

مشخصات مقاله
انتشار مقاله سال 2017
تعداد صفحات مقاله انگلیسی 21 صفحه
هزینه دانلود مقاله انگلیسی رایگان میباشد.
منتشر شده در نشریه امرالد
نوع مقاله ISI
عنوان انگلیسی مقاله The effect of online and offline experiential marketing on brand equity in the hotel sector
ترجمه عنوان مقاله اثر بازاریابی تجربی آنلاین و آفلاین بر ارزش برند در بخش هتل
فرمت مقاله انگلیسی  PDF
رشته های مرتبط مدیریت
گرایش های مرتبط بازاریابی
مجله مجله اسپانیایی بازاریابی – Spanish Journal of Marketing – ESIC
دانشگاه Department of Marketing and Market Research – University of Granada – Spain
کلمات کلیدی تجربه آنلاین، تجربه آفلاین، سرمایه مارکا، تجارب بازاریابی
کلمات کلیدی انگلیسی Experiencia online, Experiencia offline, Capital de marca, Marketing experiencial
کد محصول E8003
وضعیت ترجمه مقاله  ترجمه آماده این مقاله موجود نمیباشد. میتوانید از طریق دکمه پایین سفارش دهید.
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بخشی از متن مقاله:
1. Introduction

Since the 1960s, the concept of experience has been the object of a great deal of marketing research. Holbrook and Hirschman (1982), in a pioneering study on experiential consumption, advanced the belief of the development of experience based on consumption through pleasure, a notion that contrasts with the traditional conception of consumption rooted in processing cognitive information. According to these authors, this type of consumption seeks amusement, entertainment, fantasy, interest and sensory stimulation. Thus, one of the elements behind the growth of academic interest in this subject is the recognition that offers based on experience are founded on the consumer’s intrinsic and personal recall through time that proffers an increase in value to the offer (Rivera et al., 2015). Business strategies based on consumer experience in today’s market have become a source of competitive differentiation as they provide the possibility of creating a unique brand by nurturing participation and an emotional link with the consumer (Berry et al., 2002; Meyer and Schwager, 2007; Pentina et al., 2011). Many of the fastest-growing sectors in the global economy are linked to experiential consumption (Oh et al., 2007). An example is in tourism, a sector with a great projection, where experiences are fundamental (Uriely, 2005). The experiential dimension of tourism, in fact, has seen a great boom due to its link to nurturing the psychological well-being of tourists and their personal development (Hoffman et al., 2012;Tinsley and Tinsley, 1986). A fundamental element in the tourism sector is the hotel. Tourists spend a great amount of time searching for information to select the hotel that best suits their tastes and needs. Mcintosh and Siggs (2005) suggest that hotel clients are concerned with the personalization of their experiences and fancy hotels to be unique and welcoming. Currently, more than 50 per cent book accommodations directly online (Segittur, 2014). Hence, their first contact with the hotel is through the internet. Because of information and communication technologies, consumers are increasingly empowered and more connected with each other and with suppliers. Hotel businesses together with tourists therefore have the option of co-creating the consumer experience (Prahalad and Ramaswamy, 2003). In this sense, it is the service-dominant logic (Vargo and Lusch, 2004) that offers the conceptual framework of this collaboration between providers and clients most often facilitated by technology. Hence, the customer’s experience with the hotel is no only generated exclusively during the stay but also during the initial information and booking process. This situation therefore leads to the distinction between the online and the offline experiences (Rose et al., 2011). Consumers increasingly revert to the internet to complete different phases of the purchasing process. Thus it is necessary to provide a unified customer experience throughout the online shopping process (Bilgihan et al., 2016).

نوشته مقاله انگلیسی رایگان در مورد اثر بازاریابی تجربی آنلاین و آفلاین بر ارزش برند – امرالد 2017 اولین بار در دانلود مقالات ISI. پدیدار شد.

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